Top 25 Ways to Sell Your Book Without Spamming Links on Social Media!

(*Please note: this post originally appeared in 2012. I now have three books out.)

My two books were free for three days over Easter weekend.

So were 4,999 others.

So, how’d I do?

Results: I had almost 50,000 downloads between the two and as I write this, A Walk In The Snark is #1 on three paid lists, is outranking Anna Quindlen on Women’s Studies, The Girlfriend’s Guide To Pregnancy on Motherhood, and is ranked about #400 overall Top 100 Paid. Mancode: Exposed is also cruising nicely, around #1300 (though it got under 1,000 – my goal—at #943) overall Top 100 Paid, and is top five on two main lists (Parenting and Families and Essays – a hugely important list).

(No doubt, by the time you read this, those numbers will have dropped. I’ve found that three days post-free is the magical number. After that, numbers drop.)

More importantly (and this is key), my books are now back to regular price ($3.99 for Mancode and 2.99 for Snark) and I still have traction, which is your main goal. When you can stay on the lists even though your overall Top 100 ranking has dropped, that’s when you sell!

 

How did I do all this?

 

  • Is it possible to promote your books on a ‘dental floss’ budget? A very nice young man asked me this week on Twitter.

 

  • I only have time to promote my books on Twitter due to being a full-time mom and writer another writer told me on a blog post where I mentioned that spamming links to your books constantly is not a good idea.

 

  • When I asked my Facebook followers, “What else can you do besides post links to your Twitter/FB following to promo your books?” One gal replied I got nothin.’

 

(There are plenty of ways to get word about your book out there. Let me state this here and now: links are great. I love links. I’m not anti-link at all. I’m anti-NOTHING BUT SELF PROMO LINKS ALL THE TIME.)

Let’s deconstruct.

 

BUDGET:

 

Social media is free. Time isn’t. I get it. I’m a mom, writer, wife, and founder of BadRedhead Media, my social media consulting business. I’m busy, too.

Because I can’t be in all places at all times, and because social media won’t sell your books (more on that in a moment), ads are a necessary evil. Think about it: you buy stuff cause you are exposed to it, be it food, tech, clothing, whatever. Even word of mouth starts with exposure (well, it starts with a W, but I digress).

  • Ads: You can spend pennies on Google Ad Words. You pay per click. Let’s say you spend $1/day. That’s $30/month. If your book is priced at $2.99, you’re making $2.05/book. Will that ad help you sell fifteen books to pay for that ad spend? Probably more than the hours you spend on Twitter spamming links to fellow writers who are also hawking their books and in all likelihood not buying yours.

 

So, yes.

  • Budget: Give yourself a budget. Do you spend $1/day on a coffee at Starbucks? No doubt more than that, probably. Or $30/month on cable? I don’t. I write about Prada shoes but in truth I have two pairs I bought ages ago, on sale, when I worked full-time. (Just because writers write about stuff doesn’t mean we don’t use hyperbole for god’s sake.)

 

Doesn’t mean my next royalty check won’t go toward a new pair though. Ha!

 

But, in truth, it will probably go toward more Google ads. Sexy, isn’t it? Sigh.

 

(Facebook and Goodreads also have ads also. Try them.)

 

TIME:

 

As mentioned above, we’re all busy, we all have lives. How we find time to write is beyond me. Oh yea, no sleep, dammit.

  • Toxic spam wasteland: (insert guitar riff here) Spamming other writers with links is probably the least effective marketing tool you have, yet Twitter has become the toxic spam wasteland for authors. Our sense of urgency takes over MY BOOK IS FREE! BUY MY BOOK! TELL EVERYONE YOU KNOW! FREE! FREE! FREE!
Man, we all need to toke up and chill out. (If you do that sort of thing.)

Your readers ARE on Twitter, but screaming at them to find you is what I call ‘Bart Simpson Syndrome’ — me! look at me! pay attention to me!

Doesn’t work, does it? And it’s annoying as hell.

 

Yet I love Twitter. Why? Because when used correctly, with a proper ratio of content to promo, and intelligent targeting of readers, you will build an interactive following, a tribe of supporters and fans who will purchase your books, write reviews, like, tag, and give good word of mouth (which is how 81% of people with eReaders prefer to find out about books, according to the latest Pew report).

 

So what to do? Here’s what I did, feel free to tell me to sod off, but hey, 50K downloads is nothing to sneeze at:

  •  Put your Amazon link(s) on your Twitter bio. (You can add TWO links to your bio now.) When you tweet “My books are free this weekend. Links on bio,” notice you are not spamming people with LINKS. Just informing them with content. They will look if they want to.
  • Participate in a blog hop. I timed my free days for Easter weekend, when there was a ginormous blog hop of over 250+ blogs taking part that happened to be my demographic (women, ages 35-50). This created traffic to my blog, and therefore my sell links, not generated by me directly. Sweet.
  • Interviews. I’m honored and overwhelmed by the sheer number of requests for interviews or guest posts at this point. I time them for my free days, if possible. People are generally very accommodating. If you’re just starting out, trade interviews with other authors you respect/admire or who are also just starting out. Again, this generates interest to my books from others. (Even better: create an interview page on your site!)
  • Hootsuite: Schedule in tweets/messages to Twitter, Facebook, LinkedIn and more allows you more time to write. Of course I still live tweet. I check in frequently throughout the day (and it pings you whenever you have a new message – up to you whether you want that feature on or off).
  1.  Gives you analytics. How effective are you tweets, messages, even certain keywords? It tells you.
  2.  Helps you avoid ‘the stupids’ which often occurs off the cuff. Write out an entire day’s worth of tweets/messages. Helps you stay on brand. Counts out characters for you. Shortens links.
  3. Honestly, need I say more?
  4. (Tweetdeck is also good. I simply prefer the layout of Hootsuite.)

 

WHAT ELSE:

I’m always a little surprised when, with the wealth of information out there about developing your author platform, people tell me they’re at a loss as to how to promote their books.

  • Books: Besides buying Lori Culwell or J.A. Konrath’s awesome books on their self-publishing advice and experiences, I cowrote a book about self-publishing and social media called DOLLARS AND SENSE: THE DEFINITIVE GUIDE TO SELF-PUBLISHINGI wrote the Blog to Book and Social Media portions but the whole thing is quite helpful for a few bucks investment (Ed. update: my understanding is that the book is no longer available in the US.)
  • Blog: In addition to having a full-on social media platform (that you can manage from one place as I mentioned above), you need a blog.

 

How to build it so they will come? Go to them! Der. This sounds so freakin’ basic but one of my dude friends, a top humor blogger in his own right (Delfin of @tfpHumorblog, who writes Thoughts from Paris — follow him, he’s hi-larious) and with whom I’m cowriting a biweekly he said/she said feature on my blog, said this is probably the best advice anyone has given him recently. Follow other bloggers, comment on five/day. Takes fifteen minutes. Surely you have fifteen minutes. Turn off the dumb reality shows and do this instead.

 

  • Other sites: Let other sites do the work for you. I paid $30 (Option FBH) to Kindle Nation Daily to mention my free books. Their reach is about 50k subscribers. That doesn’t include their Facebook page or Twitter. I pay $30 and all those thousands of people find out my books are free. That’s far more effective than me spamming links to my Twitter following. #justsayin
  • Copromotion: I hooked up virtually with another bestselling author in the same genre (humor) to promote his books and he promoted mine (@BenMWallace). We mentioned each other in a few messages but also on our Amazon copy. This helped us both and best of all it cost us nothing.
  • Social Media: Besides Twitter and Facebook, become active on Google+, LinkedIn, Goodreads, and Pinterest (huge!). And when I say active, I mean go clicky clicky on a few buttons to open your accounts and link stuff up. (I do it all on my iPhone when I’m standing in line somewhere, looking at some guy’s stupid pants.) It’s all very user-friendly. I know. YOU’RE BUSY. Take a half hour one day and go Nike all up in there.

 

Why? Social Media is the new SEO. You can whine and moan all you want about how much time you don’t have, or you can deal with the reality of getting your name out there, make it easy for people to find you and sell more books.

 

What do you want to do?

 

  • Website: You need a website. WordPress is easy, and has the best SEO and social media stuff. Lots of free plug-ins. I was a diehard blogger girl, and @sugarbeatbc made the switchover easy and painless. She still helps me out when I dork out.
  • YouTube. Free and popular as all get outGet a Video Trailer: I had a branding trailer (not a book trailer) done and it’s awesomely cool and it only cost me $40. Prices vary. Check mine out and if you like it, contact @Bk36 and post it to YouTube — YouTube is the second most popular search engine. Read that again. 
  • Triberr: join up! Free, it’s a great way to multiply your Twitter AND blog reach exponentially. Though I ‘only’ have 15K+ followers, my reach is about half a million due to belonging to several tribes. Downside: it does require a few minutes a day to approve posts (your tribemates blog posts are sent out on your stream, yours on theirs) and you need to balance the amount of links now going out on your stream with good content (no links).

 

More on Triberr another day. If you’re interested in learning more, head to their website or Twitter. Also, I’m teaching their Blog To Book webinar this upcoming Tuesday, 4/17 at 8am PST/11am EST for just $25, open to members and non-members.

  • BookBuzzr: $5/month and lots of great exposure.
  • Spreecast: Free and a fun way to interact with followers. Like a tweetchat or radio show but with video. Anyone can join in using their Facebook or Twitter credentials. It’s so easy it’s stupid. I just did one last week with @moha_doha and we had about ten people show up to discuss indie publishing and marketing. We’ll do it again in a few weeks. Tip: Many authors use Spreecast to do virtual book signings (also free) and use Kindlegraph to eSign their books (no Kindle required). Check it out.
  • Podcasts: free and you can download them to iTunes or YouTube. I have lots of friends who do these and it’s just another fab way to get your name and work out there. Plus you can interview other writers so you garner support for them and for yourself at the same time. Cool, right.
  • Email and smartphone sigs: Sounds basic, but include your links here as well. Wisestamp is free and cool to use.
  • StumbleUpon, Reddit, Digg, etc: There’s nothing more frustrating than going to an author’s site and not being able to find their freakin’ social media buttons. Do that right now for god’s sake. Now, make sure your posts all go to these sites. This ensures your name and blog (and ultimately, your books) will be picked up by the search engine crawlers.
  • Author Networks: Most author networks are either free or low-cost to join. I cofounded the Indie Book Collective which used to be free. (I left and am no longer affiliated.) They now have a membership fee. Other networks like the IAN (Independent Author Network) are completely free though they do offer low-cost paid advertising options. Look into it.
  • Virtual Back List: If you’re just starting out and have no back list, team up with other authors in your genre and promote each other on your pages, blogs and in your eBooks. This helps to instantly create a recommendation queue.
  • Newsletter: MailChimp is free. Kind of a hassle to set up but lots of interactive options that connect to your social media but don’t require you spamming them.

 

Enough! I’m tired. (I think that was 26).

 

No. I don’t sleep much. Yes, I sell a lot of books. Sometimes it pays my rent. Most of the time, not. As I write Book Three, also nonfiction but not humor, I’m more and more excited to see what will happen with all of these connections.

 

Listen, I don’t believe in limiting yourself, except in sending out spam. WE ARE WRITERS.

 

Twitter is a form of writing, my friends.

 

GET CREATIVE!

 

Share your ideas with me in comments. I’m sure there are other fab ideas I’ve missed! 

Follow me on @BadRedheadMedia and @RachelintheOC.

 

About Rachel Thompson

Rachel Thompson is the author of the award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, The San Francisco Book Review (BadRedhead Says…), 12Most.com, bitrebels.com, BookPromotion.com, and Self-Publishers Monthly. Rachel is the creator and founder of #MondayBlogs and #SexAbuseChat. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

Buy Now : A Walk in the Snark * Mancode: Exposed * Broken Pieces

Comments

  1. How do you put two links on your Twitter bio? Do you mean typing one under the bio and one under the website? Or is there a way to list two for your website?

    • Hi Rachel. Good question. I included the link to my Twitter bio so you could see mine & what it looks like. To do it yourself: enter one link in where it says WEBSITE (this is where I put my amazon link). Put the other in your BIO section. Be sure to shorten the link (use bit.ly, owl.ly etc.) to give you room to write your bio info.

      Hope that helps. Any more questions, let me know!

      • Awesome tip, thanks. :D Also, had the thought of shortening the link and tweeting it then posting that – so I should get a good analytics read via HootSuite as far as how many people click on it, is my thinking. :D

  2. Excellent information, Badredhead. Loved your Youtube video too – great hair!
    eden

  3. Great info, thanks!

    Is this website hosted on WP? I’ve been contemplating the move from Blogger for a while.

  4. Great info, Rachel. Goodreads often baffles me. In your opinion, if you could give one tip, what is the way to optimize your use of Goodreads to promote your book?

    • Hi Sherry! Happy to see you here. Goodreads is not the most user-friendly interface, that’s for sure. People either love it or hate it. I’m with you, it’s a bit baffling. Many writers join as readers of book clubs (for example, @TNBBC — The Next Best Book Club) which has over 8K readers. Or advertising as I mentioned. Feed your blog. Add your Twitter friends regularly (that’s easy) & FB also. Emlyn Chand started a Karma group. She LOVES Goodreads. I think she’s got it wired. Hit her up or watch her stream. In fact, I think she’s written a post about it on her Novel Publicity site. Thanks for reminding me — I need to go read it again!

  5. Nice post, Rachel. I found the three day after free thing true, too. But you’re right, it did get me some traction and now my book is hovering around 10k in the Kindle store. Love it! :) And, I also just got into using hootsuite. I’m chalking 6 bucks over to them next month to be able to bulk schedule tweets. Great tips!

    • Sweet. Try some of these other tips before your next free days — I’m still hanging on to my rankings (#3 on Motherhood for example on SNARK) though it’s dropped back into the 3,000s. I definitely feel having Kindle Nation Daily or Pixel of Ink (I think I forgot to mention them) do your advertising for you is a HUGE boost. As for Hootsuite, absolutely worth it. I compose my tweets in the window since it counts for me and at this point, have about 12 accounts going — worth it for the bulk scheduling or multiple accounts, whichever you have going on. For mobile, I like Tweetcaster Pro or Echofon Pro, Tweetr for scheduling.

  6. So loved this blog post. Came at the perfect time. I’ve been tutoring some fellow writers on what to do to promote their books, but all I came up with was Tweeting (and blogging). You have some tremendous options out there.

    • Thanks, Tim. Appreciate the props. There are truly even more than what I offer here. I love Twitter Counter (you can see it on my http://RachelintheOC.com blog) that’s free and a great option to connect Twitter followers to your blog. I didn’t even cover WordPress and all the plug-ins! I will have my WP expert guest post in a few weeks to review all those terrific options and how that can all work together to get your name out there even more than spamming links even could.

      Best of luck. I have many more free tips each day on my @BadRedheadMedia stream and FB page also. Hope to see you there. :)

  7. Such a great post. Loved all your advice. I’ve been tutoring some fellow writers on how to promote, but I too only came up with tweeting (and blogging). You offer up some great other options.

  8. Rachel – I’ve been doing this for 9 months now and I still feel like a beginner. So much great stuff here. I bought your book about a month ago – MUST read it this weekend. Thanks for sharing.

    • Hi Red! As you may or may not know, I left the IBC in December. But, the info in Dollars & Sense is valid and still stands. I use it myself often! Carolyn & Amber make good points in their sections as well. I learn every day — there are so many terrific people out there who have more experience than I. It’s so important to ‘just keep swimming.’ xo

  9. Great stuff, Rachael. Friend told me about Tribber and Mailchimp. Will definitely check those out. Oh, it was great to see you in person in your on-line meeting a few days ago. Got to it late, but it was fun.

    • Awesome, thanks so much. So many options for writers that I think people either don’t know about, are intimidated by, or figure are too difficult to do so they don’t try or bother. Try stuff! If it doesn’t work, don’t do it anymore. Thanks for visiting and commenting on my blog.

  10. Great post Rachel. This is full of helpful and highly relevant information. Congratulations on your sales!

    • Thanks so much, Nicole. I wanted to share practical info that I do myself and recommend for my clients. I’ve tried many things over the past eighteen months to prepare and sell my own books as well as help other authors with theirs and I see sales numbers constantly. I also monitor multiple social media accounts very closely. It’s quite clear what works and what doesn’t. Thanks for reading and commenting.

  11. Great post, Rachel. Thanks for all the advice.

    • Glad you stopped by and read it, Marjorie and thank you. I hope it helps. I know it’s A LOT of info and even doing just a small bit will help. Any questions, ask. :)

  12. Great tips–thanks! I’m wondering if were to make a switch from Blogger to WP, would the previous posts on Blogger transfer over to WP?

    • Hi Karen — yes, in answer to your question. I did exactly that. WP has a plug-in that transfers your content over. It takes minutes, really. Sometimes the formatting is a little jiggy but it’s fixable. And you know who helped me? Barb aka @sugarbeatbc. She’s an expert and super patient w/ all this stuff. I’d be lost without her, truly. Thanks for reading and commenting, K.

  13. Really great stuff. There is so much to implement and so little time. I need a couple of secretaries to get it all done. Unfortunately, I’m an army of one. Will try the most time effective things first and then slowly add more as time allows. Thanks so much for posting this. Oh, here’s something that may interest you. Pimp ur Blog Episode One: Boost Search Results with Social Bookmarking By Paul Rice and Messie Jessie He’s at @gettingwell4 It’s all about how to do social media bookmarking to drive up your search engine ratings so your stuff appears first when someone does a search. Great stuff.

    • I’ll check them out, Daniel. I use WP plug-ins here that do much of that stuff automatically for me (why so many people already love WP so much!) but I will check them out. Google has seriously cracked down on over tagging and back links (which I don’t do) but social media bookmarking appears to be on the upswing. Thanks for the info. Will take a look!

  14. This is great advice. I have a book coming out int eh ext few months – not self-published but micro-publisher and I donating all royalties to mental health charities. Therefore extra important to make the most of the marketing time I have available. The tips you have given here are invaluable as I had been SO worried about spamming my precious twitter and Facebook followers. Will have to pluck up the courage to do YouTube. Does it help for people to actually see your face? I am shy in front of a camera and don’t want to put people off!!

    • Yes, it does help because people love to put a face with the name. However, lots of people are shy like you. You could do this instead: put together a little trailer using pics of your book and of you with some voice and music in the background. If you’re not sure how, ask for help. I had NO clue, so I asked a friend @BK36 to do what’s called a ‘branding trailer’ for me. She’s awesome and works within your budget. If not her, look at programs that do similar things (but take into account the learning curve). Hope that helps!

  15. Finally had time to read this. (Right after I took the link to my Amazon page out of my bio. Putting it back.) I’m also going to look into ads. It’s about time I start putting some money into my marketing. Do you have more info about doing a branding trailer? Thank you!

    • Hi Amelia! I do — contact @BK36 on Twitter. She also run the Virtual Book Tour Cafe (affordable book tours). Very talented lady. If you look at my http://RachelintheOC.com site, you’ll see my branding trailer on the right sidebar. (Also on my Amazon bio.) The great thing about adding the Amazon link to your bio via a customized Bit.ly link is you can track the clicks. I love that. ;) You can’t track BUYS but we can’t have it all now, can we? Let me know how it goes w/ BK. xo

  16. Thanks for all the amazing info! This is so helpful.

  17. Seriously…the only words I personally have to say right now…THANK YOU!

  18. Dave Ayres @DavidAyres01 says:

    Fantastic blog Rachel. This is now in my favourites as I will be referring to it again and again. Top stuff. About to step onto the WP and blog train myself, been putting it off with the fear that I might crash the internet or something. But, I have to dive in at some point right. Time to pinch my nose and take the plunge. Massive thanks for the advice :)

    • Rachel Thompson says:

      Thank you, Dave! Quite welcome. Blogging is great, and the platform really isn’t so bad once you get into it. I personally spent a few hours w/ @sugarbeatbc aka Barb Drozdowich, who coaches people on WP. She’s extremely knowledgeable and I can’t say enough great things about her. Her goal is to get you to learn yourself and I do pretty well. And she’s affordable. Best of luck.

  19. Wonderfully informative article, Rachel! While I’ve been published for several years, I (admittedly) have been remiss in promotion. Only recently (with three novels and one anthology contribution under my belt) have I began seriously looking at promotion online and how to effectively do that. On a whole, I consider myself current on most things. But I hadn’t heard of several of these items. Hootsuite and Tweetdeck confuse me, but I’m trying one of them out to see how it goes; and Triberr…well, it confuses me moreso. But I’m sure it works, so I’ll figure it out!

    I did have one question about WP (because I hear it praised so often). I’m considering the switch BUT I have a blog tour set up at the moment with my Blogger account. What happens if I switch now? Do I need to recontact everyone and give them my new WP addy? Or will it “roll over” with some of the plug-ins you mentioned like with the old articles, etc. And do I lose my followers, or do they magically become transported to my new, improved WP site?

    Sorry if I sound a bit naive about this. I’m a “show it to me” sort. And, before I go hinking with my brand contact info, I want to make sure my house doesn’t come crumbling down. On my head. lol

    I am, most definitely, sharing this article with several friends who are as baffled about proper promotion as I am.

    BC Brown ~ Paranormal, Mystery, Romance, Fantasy
    “Because Weird is Good.”

    • Rachel Thompson says:

      Hi BC, and all good questions.

      Yes, there’s a ‘rollover’ plug-in. I did the same thing — moved from Blogger to WP. Easy. Make sure you’re on WP.org not .com (the free one) so you can use all the fabulous plug-ins. It’s not expensive — like $5/month.

      WP.org is great because it’s so much easier to tag and optimize your posts. Instead of having to do it each time, it remembers your most used tags and suggests them to you. I also like Zemanta — it links to previous articles of yours or others you mention or recommend (just fill out a quick form).

      As for followers, they will be automatically redirected so that’s easy. And you can install a Google Friend Connect widget on your blog (as I have) w/ your blogger credentials and blogger friends can still connect.

      I prefer Hootsuite over Tweetdeck but that’s a personal choice. From an SEO standpoint, you get more ‘credit’ for a Tweetdeck-generated tweet than anywhere else since it’s owned by Twitter. From a scheduling standpoint, Hootsuite (in my opinion), is the standout.

      I hope that answers your questions! If not, my email is over there —->>>>feel free to drop me a line. :)

  20. I use Hootsuite too, but to promote my blog posts. Still, it doesn’t stop me from checking Twitter every thirty minutes. :(

    • Rachel Thompson says:

      Yea, people are addicted to Twitter, that’s for sure. I turn off the notifications so as to get work done. So distracting!

  21. I am a new fan! Thanks for sharing. I just love your blog. You have GREAT content here. As an author of four books, I am always trying to find ways to get the word out and connect with new readers. Oh.. and I am a snarky redhead too!

    • Rachel Thompson says:

      Thank you, Marla! Snarky and redhead just seem to go together.

      Glad you’ve found useful info here. That’s truly my main goal: help authors sell more books.

  22. This is great information. I wish I would have found it sooner. I see several things I can do right away.

    • Rachel Thompson says:

      So glad you found me, then! Thank you so much. I’m also on Twitter and Facebook. It’s fun to take action and see results. That’s what I hope to get across.

  23. Hi Rachel,

    Thanks for the mention of BookBuzzr. Regarding Google Ads I’d like to share our experience:

    We ran a small test campaign on Google for the Hunger Games Fan Festival which we conducted on Freado. We did this mainly because we’d received a free advertising coupon from Google and took it as an opportunity to test the efficacy of Google ads.

    We tested with a bunch of keywords such as Hunger Games Trilogy, Peeta, Katniss etc. In the beginning, we set it for the default values suggested by Google which was approximately 70 cents per click. Initially, these keywords were not working for us (i.e. the people who were clicking on the keywords were not performing the desired activities when they came to Freado.com.) Later, one of our team members went in and played around with the bids for each of the keywords and in the end our cost came down to approximately 35 cents per click. The other big learning was that specific keywords such as Katniss or Peeta worked better than general keywords such as Hunger Games.

    Since the entire campaign was essentially a free trial of Google ads for us we did not feel the pinch. Had we been paying real money, we would have wanted to spend a lot less than 35 cents per click to be really satisfied and recommend this to others.

    You can read the full article here – http://www.bookbuzzr.com/blog/book-marketing/how-to-market-your-book-through-google-ads/

    It will be interesting to see how much you normally spend for Google ads and what kind of conversion ratios you expect.

    Cheers,

    Vikram Narayan
    Founder BookBuzzr (& Freado)

  24. The information in this article is a must for anyone who wants to build sales of their book. I have stumbled into using some of the suggestions on my own, but there are so many things I did not think about. I will be using Rachael’s ideas as a guide for further marketing of my book, Desert Victim on my web site, http://www.NuBeeWriter.Com, and elsewhere. Thanks Rachael.

    • Rachel Thompson says:

      Thank you, Ron. I’m so glad you found my suggestions helpful. I see lots of authors only spamming links on Twitter or Facebook and that simply doesn’t work. In fact, it turns people off completely. One of the easiest ways to provide a link is to shorten it and add it to your Twitter bio. And you can track clicks (if you use bit.ly to shorten it). It’s great.

      Best of luck (and planning :) with your new book.

  25. BookBuzzr,

    With regard to Adwords.

    I wanted to go beyond focusing on conversion ratios. There are many reasons to run an AdWords campaign. A well-optimized and targeted AdWords campaign can offer many benefits and insights. For example,

    • Does your landing page really sell? If you are getting a lot of qualified clicks and no sales. Then the question becomes why is my Amazon page or website not enticing visitors to take action?

    It can help you to really tweak other aspects of your book promotion activities that affect book sales.

    Also, you’re right about key words; they can make or break a campaign. If you want to find book buyer key words and phrases, start at Amazon. It is the SECOND largest search engine and everyone there is a buyer! Find key words and phrase using their search bar. It will tell you exactly what buyers are searching on for a particular type of book in the dropdown menu. Using this technique has helped us to get CPC as low as $0.12 in the Search Network and $0.05 in the Display Network. It can help get rid of a lot of “lookie loo” clicks and will improve ROI (conversions).

    I will follow up with you via email.

    J.P. Thompson
    http://theadwordsguy.com

    Yes, I am Rachel’s husband!

  26. This is awesome, information. I tend to think I know a lot about social media, but you’ve talked about things I hadn’t even heard of before!

    One request! May I please repost this to my own blog, with proper credit, and links back? I know I’m not as big as you are, but I get 12,000 visitors a month to my site who’d love to hear this information.

    Let me know. I’ve checked off the “notify me of follow-up comments” section.

    Thanks

    Yamina

    • Rachel Thompson says:

      Hi Yamina!

      I’d be honored for you to repost this — are you kidding? *happy dance*

      12K visitors/month is awesome. Good on ya. Thank you again and if you want to chat via email, I’m at BadRedheadMedia at gmail dot com.

  27. Thanks AdwordsGuy!

    This is fantastic info and feedback. We really should connect offline and see how we can work together. I’m looking forward for your email!

    Cheers,

    Vikram

  28. Great piece Rachel. I often wonder about my twitter strategy… Question. Most of my tweets contain links to blog posts. My first book is still with my agent for edits. Would you consider that spam?

    Course I interact everyday…sometimes for a while other times very quickly but I respond to everyone who @ me and try to send out RT every other day or say to kind folks that have RT my blog posts.

    • Rachel Thompson says:

      First off, thank you. Secondly, the easy answer is looking out how your following is growing. Does you blog have a good following? Great. Make it even better by following those who comment.

      The great thing about Twitter is we curate our own stream, follow who we want, RT stuff that interests us. Promoting others and using lists are also great ways of increasing an interactive and engaging following. It’s not about the numbers — it’s about what you do with it. Quality vs quantity, ya know.

    • Rachel Thompson says:

      okay let’s try this again. I’m sorry I didn’t answer it before.

      Think of tweeting like karma: give good tweet, get good tweet.

      If ‘most of my tweets contain links to blog posts’ and you’re talking about only your own work exclusively, that would be spammy (and let’s be honest: how social is that, really?). But it sounds like you also interact with people and RT others, so you’re not spamming is a one-way only broadcast model, so that’s good.

      (Many writers find that using a third-party app like Triberr increases their reach immensely while allowing them to still promote others. I’m in it and love it. Some people start in it and don’t like it. Find a similar tribe that interests you — that’s the key. It’s all about sharing blog posts.)

      Also, lots of people just aren’t sure what to tweet about. Knowing your foundational keywords helps — what six to twelve words describe you/your book/your interests? Tweet about those. Let people see inside to who you are. It makes tweeting much more interesting and fun. Also using apps like Buffer or Pluggio along w/ Hootsuite (as I mention above) allows you to share content relevant to your key interests.

      Does that help a bit more? Thanks for your question.

  29. Very helpful post thanks! I’m on my way to Triberr now to check that out and I’m bookmarking your site for the future

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  31. Nice Post Rachel, This would help me to sell my book even better .

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  42. Authors: Good ideas for promoting yr work, esp if it’s self-published: http://t.co/CW4ROIul

  43. Thanks for the advices. I am writting my first novel and struggling to find time and money to follow my writing career. I have a blog about my dreams but I don’t get a lot of visitors. I will put in place these recommendations. Thanks a lot.

    • Rachel Thompson says:

      quite welcome. remember, it’s not a sprint. I started my blog in 2008 and released my first and second books in 2011 (next one is out in a few weeks). It’s about building your author platform via your site, blog, social media, guest posts, interviews, ads—really anything that creates a digital footprint. You can’t do it all at once so use the tools out there to help with time management and JUST KEEP WRITING!

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  52. Hi Rachel,
    Some fantastic advice here. I’ve never found advertising my book on twitter on forums to have worked. I’ll definitely be taking some of the above advice. It makes such good sense.
    All the best
    Tony

    • Rachel Thompson says:

      Thanks, Tony! I’ve tried it all, and still continue to do so. By far, Google AdWords seems to be the most effective, particularly if you can get the ad into the display network. BookBub is also a great venue — I really like their model.

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