VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW
VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW
I’d like to focus on some of the cool stuff that made my brain feel like mush when I left. In a good way.
As you may know by now, I’m always looking for new media authors, bloggers, and businesses can use to engage, create content, and sell their products without constantly spamming links on Twitter. A multi-platform approach is smart. Look at it this way: if you’re spending an hour each day on Twitter — thus putting all your eggs in one basket so to speak — why not switch it up a little? There are lots of eggs on other networks. Split your hour up three or four ways and reach more eggs in less time.
That’s called reach, my friends. And now I’m hungry.
See, when I wear my author hat, I’m known as the Queen of Snark (not self-proclaimed by the way). When I’m here at BRHM, I’m the Queen of Anti-Spam. Don’t spam your friends. Don’t spam your mom. Your mom is on Facebook. Unless you live in Hawaii, nobody likes spam. So cut it out.
Okay, sorry. (See, I can’t help myself. Can’t fight the snark.)
So…what did I learn? A lot! I’ll focus today on the visual media tools.
- Instagram: Holy moly, did @AngryJulie do a fabulous job explaining how addicted we will (or have) become to this app? Not simply because it’s a visually cool tool (and IMHO easier than Pinterest and also more attractive to the fellas – and yes, I just said fellas and tool in the same sentence – but in a good way), but because it’s a great way to engage, share, and comment.
It’s also a smart app; with the click of a button, Instagram will follow all your Twitter and Facebook friends for you. Me likey.
WHY YOU SHOULD USE IT: I wouldn’t personally make it my main source of social media (though many have), only because I’ve established myself with Twitter, Facebook, and blogging. That said, I think it rocks and it integrates smoothly with those platforms, which makes it rock even more.
From iTunes, I just downloaded the free Instagram Tips app (fairly basic), Instafy mobile to track stats and Statigram on my MacBook. All in about three minutes.
Here’s the deal: for my purposes, as an author and consultant to other authors and small businesses, it’s a terrific way to engage on another level.
- YouTube: @ChelseyVeturis did a great presentation on using YouTube as more than just a place to watch cat and Justin He-Who-Shall-Not-Be-Named videos. (I just laughed when I wrote that. My husband did not. “Justin who?”). Sigh.
Chelsey has some terrific ideas about using video to wield your social media influence for good.
While doing that, you can also learn how to promote whatever you’ve got going on – whether it’s a charity, book, event, or said cat/unmentionable dude video – by using tags, links, and other cool tools.
WHY YOU SHOULD USE IT: YouTube ranks just behind Google and Facebook as the top Internet sites globally.
Why are you not using again?
- Spreecast: Not included in the presentations, but my own new video broadcast fav, is Spreecast. It’s a wonderfully interactive, easy to use social video platform. Unlike Skype (which I also use frequently to consult with clients), Spreecast allows you to plan events or create them on the fly.
Simple set up and controls, I can’t say enough about my delight in discovering this gem, thanks to @LorcaDamon of @GoodeReader who uses it frequently for virtual author signings and oh, wine parties (shhhh). Think of it this way: if you’re familiar with say, #pubchat on Twitter, you can do the same thing on Spreecast, only live. Cool, right?
In fact, if you want to check it out, join @Moha_Doha and I today at noon PST for a discussion on self-publishing, branding, and engagement. We’re there to answer any questions you may have! (Between the two of us, we’ve published seven books this past year alone.) And you don’t even need an account – simply sign in with your Twitter or Facebook credentials. (If you don’t want to show your face, just use the IM feature.) You can even have private chats, which makes me wonder if it will, at some point, usurp Skype.
WHY YOU SHOULD USE IT: It’s easy, interactive, and I guarantee hundreds of your Twitter and Facebook friends, readers, and potential clients are already on there using it. The question is: why shouldn’t you use it?
In my next post, I’ll cover StumbleUpon, Digg, and Reddit – terrific sites that many people are unfamiliar with and have asked me to cover in greater detail. (And of course, I promise to cover Pinterest as well. Though if you’re dying to find out more, just Google or YouTube it. It’s a great site and has lots of features to increase your social media footprint.)
Please share your experiences using the above visual media sites and any pros and cons.
I’d love to hear your comments!
- The Lowdown on #IndiesUnite4Joshua with 11 Days Left (edenbaylee.wordpress.com)
- Steamy Saturday – Review of Beautiful Mess by Lucy V. Morgan (sugarbeatsbooks.com)
- Top 25 Ways to Sell Your Book Without Constantly Spamming Links (badredheadmedia.com)
- Effective Ways Of Getting Social On Social Media (amberrisme.com)
- Video Starting Points: Make and Share Your First Video (problogger.net)
- A multi-platform social media strategy increases Facebook engagement by 50%+ (liesdamnedliesstatistics.com)
Rachel Thompson aka RachelintheOC is a published author and social media consultant. Her two books, A Walk In The Snark and The Mancode: Exposed are both #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates walks in the rain, running out of coffee, and coconut. Buy Now : A Walk in the Snark * Mancode: Exposed