BadRedhead Media is happy to welcome J. P. Thompson, The AdWords Guy (and well, my guy, too) to the blog today for part 2 in his Adwords series. He’s got over 30 years of sales and marketing experience and he’s here to share some thoughts on AdWords. Grab a coffee, sit back and learn! Enjoy!
You can follow JP @SalesCafe on Twitter.
So, you’re back for more.
A neutron walks into a bar and asks how much for a drink. The bartender replies “for you, no charge” ~ Sheldon from the Big Bang Theory.
In last week’s post, The Secret of Selecting Keywords for AdWords, you learned a few techniques for selecting your keyword phrases for your AdWords campaign. As a recap:
Now that you have your keyword phrases, let’s turn our attention to the ad itself. Again, before you go running off to set up an AdWords account, there are a few questions you should think about beforehand. This is so when it is time to set up your AdWords account and campaign you are prepared.
The next question is: what will your ad say?
*Note: You should also let the prospective buyer know this is an ad for a book or eBook. Otherwise you might get unnecessary clicks.
This URL uses what Google calls “bread crumbs” (>). It gives the buyer an idea of where they are going, a signpost. Whether an Amazon book page or your book’s website. This is not a functioning link (URL).
This is a functioning link (URL). It will take a buyer to an actual landing page.
Here is what your ad looks like:
Powerful Teen Book
Award Winner! What happens when
family love just isn’t enough? Look
*Note: Remember, ad relevance is very important. Be sure that your keywords > ad > landing page are all relevant to each other.
So, far I have been focusing on a search network campaign (most basic). I will discuss the display network ad campaign in a later post.
Until next week, take the time to write out three ads to begin your campaign. Once your campaign is running you will find that some ads get a better response than others.
Also, visit my blog on selling at Salescafe.
AdWords, as simple as 1-2-3. Get your ad campaign going in minutes! J.P. the AdWords Guy can help you with a task that will seem like you are in a cognitive learning experiment. If you are looking to GET EXPOSED fast and drive traffic to your Amazon page or book web site, J.P. the AdWords Guy can help you. Call, NOW!
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month – created to help authors market their book. She is also the author of Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed.
She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly.
Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats.
She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.