Make Your #KDPSelect Days A Success: 12 Top Tips!

By Rachel Thompson | Blog

Oct 04

 Make Your #KDPSelect Days A Success: 12 Top Tips!

 

I just finished a three-day free Amazon promotion of my second book, The Mancode: Exposed. How did it go?

 

It’s still going! Here are some numbers:

 

  • Three days, over 10,000 free downloads
  • Mancode: Exposed overall paid ranking prior to promo: #25,000ish.
  • Mancode: Exposed overall paid rankings post promo: #1067.
  • Average daily download: last month I averaged about 8/day. This week: 28/day.
  • Listing: #1 Parenting and Families, paid. #3 Family Relationships, paid.
  • I’ve had over 150 lends so far this month! That’s a lot for me.

 

I’m kinda amazed given that the book has been out now for ten months. This is kind of my last hurrah, if you will, before releasing my next book Broken Pieces in November. Many kind folks are asking me why my books do so well on free days. I’ll tell you now: there is no magic bullet. Nothing is easy. A lot went into the planning of this free promotion.

 

Let’s deconstruct.

 

1)    Co-Promotion: I combined forces with the fabulous R.S.Guthrie and Frederick Lee Brooke to promote each other during our free days. We all had one book go free. We also offered incentives (see specifics below). We shared the promo across all our blogs and all social media channels and R.S. even created a landing page for the promo on his site.

2)    Contest/Giveaway: we split the cost of a new Kindle Fire HD (retail: $199) so about $66 each. The criteria to enter: no downloads necessary. Just share our free event across Twitter (one entry), Twitter and Facebook (two entries), Twitter, Facebook, and well, wherever else (three entries). R.S. was kind enough to enter all the entries into a spreadsheet, and we’ll use a random generator to figure out the winner.

3)    Free Book Sites: I found a list of free book sites (just googled it), and listed my book on as many as I could. All were free.

4)    Blog Tour: I planned a seven-day virtual book tour via the fabulous Pandora of Orangeberry Book Tours. She’s a brilliant marketer, author, and hard worker. The entire cost was about $30 for seven blog visits, a few #TwitterViews and a #TweetChat. More than worth the investment. In addition, schedule any guest posts or interviews during your free time period.

5)    Twitter: While I’m not a fan of spamming our followers with ‘Hey, my book is free!’ updates and no other content, I believe it’s okay to update people with rankings or downloads. Refer them to your bio where you’ve placed a customized, trackable book link. People are inherently interested to see how these promos do (which is why you’re here reading this post). Right? This does a few things:

 

  • Shows that you’re sharing a free book while also being transparent about how you’re doing.
  • Gives people updates on your success and progress.
  • We learn by doing. People read your updates to see how they might do!

 

I do feel it’s also important to continue writing content (no link) tweets as well as providing news stories or other relevant content. Twitter isn’t all about you.

 

6)    Facebook: I’ve become more of a Facebook fan recently with all the new changes and options they’ve incorporated. You can add a few days’ ad, for example, which I’ve found is a nice option for little investment. There’s also something to be said for interacting with your support base who want to help you succeed.

7)    Newsletter: Many authors I know don’t want to hassle with newsletters and I get it. I resisted for a long time. But the fact remains that email marketing is still THE MOST EFFECTIVE way to generate sales (Hubspot, 2012). Setting up free MailChimp is not that difficult, and you can add the widget for sign-ups virtually everywhere: your site, blog, even Facebook page. This is a terrific way to let people know what’s going on with you.

8)    Google+: not to be discounted, this social media channel has grown exponentially this past year, and most importantly, is given more weight than even Twitter or Facebook when it comes to your SEO.

9)    Hootsuite: Long a proponent, I like that I can manage all these accounts listed above from one application (I love the desktop interface; mobile kinda sucks). I’m a fan of scheduling posts as well as live tweeting. I don’t think it should be either/or. What I like about scheduling is there’s no ‘Twitter Blast’ effect, with all of your “Hey, I’m free!” messages dumped onto people’s timelines all at once. You can write one message and spread it across several channels and they now even have an ‘autoschedule’ function (and Chrome extension) which is uberconvenient.

10)   LinkedIn, Pinterest, YouTube, Instagram: We’re naturally drawn to the social media channels that light us up. If you prefer a visual medium, post your books and blogs to Pinterest. Read a few lines on YouTube. Take a shot of your cover for Instagram. You get it, right? Not everyone can be everywhere, including you, but you can check in occasionally. Tip: Join some groups on LinkedIn.

11)   Networking: I’m honored to be part of a few Facebook and LinkedIn groups that are all about supporting each other. When I went free, many regularly shared my info without me even asking and of course, I do the same for them.

12)   Support: You know which writers support you and which don’t. But…so what? My dad taught me to ‘kill em with kindness,’ and while difficult at times, making enemies doesn’t help you (though it may feel awesome at the time). Be the kind of author your dad would be proud of.

 

Bottom line: there’s no one approach that will help your free promotion be successful. If you’re not willing or able to put in the work, don’t be disappointed when it doesn’t go as well as you would have hoped. Do the work, reap the benefits.

 

Please let me know if I missed anything that you have found helpful! And please share your specific experiences or questions down below.

Follow

About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs,  #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

Leave a Comment:

(72) comments

@pandorapoikilos @GuyMagar Funny, I JUST published a post seconds ago on http://t.co/bgoQ1js8 about my experiences: http://t.co/NiB4kZaG

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/qVB4B7ZD via @RachelintheOC

Reply
@Brit_Blaise October 4, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/KXh2Nhqk via @RachelintheOC

Reply
@DanielSharkov October 4, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/cZiySx2D via @RachelintheOC

Reply
@hiyacynthia October 4, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/ZWTJBKWA via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/r8pqpsQd via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/shfMQMS5 via @BadRedheadMedia How I did it w #Mancode!

Reply
Wendy (@wendybooks1) October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/nSGD9XaA via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/jRcxIYjE via @badredheadmedia — see how I did it!

Reply
@tfpHumorBlog October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/MwxtA6dH via @RachelintheOC

Reply
@MommyLTLORiley October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/osSkDB0G via @RachelintheOC

Reply
@Bri_Clark October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/i2ZbnUPH via @RachelintheOC

Reply
@StJudeRetreat October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/HBbrfq4j via @RachelintheOC

Reply
@RandomCoolChick October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/FGxotv0p via @RachelintheOC

Reply
@newbiewriters October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/aoeCp5W1 via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/210ggc4M via @RachelintheOC

Reply
@Dawn_Abraham October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/2ZURTxOA via @RachelintheOC

Reply
Justin Bog October 5, 2012

Nice to see the good word, Rachel . . . always required reading for any author or blogger.

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/weF1i0FV by @BadRedheadMedia #writing #reading

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/3XwihNQe by @BadRedheadMedia #writing #reading

Reply
@LauraBHill October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/4V6j3nRu via @RachelintheOC

Reply
@CatalystPart October 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/1w6imqHz via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/Wmpjk2eT via @BadRedheadMedia How I did it w #Mancode!

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/cg4Sb4Rs via @BadRedheadMedia How I did it w #Mancode! Plz RT

Reply

[…] Make Your #KDPSelect Days A Success: 12 Top Tips! […]

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/4eK2nQ08 via @RachelintheOC

Reply
@imclassified October 6, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/E5tbwV5S via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/OMt2ac8A by @BadRedheadMedia #writing #reading

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/GW9lCvLr via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/ApIeJGCH via @RachelintheOC

Reply
Ross Hamilton October 7, 2012

Hi Rachel

My publisher ran a couple of days free promotion on Amazon. Unfortunately I was not aware it was about to happen so failed to make the most of it. We have agreed to run another one in the future and I shall be making the most of your suggestions and documenting the outcome. I have started a blog about all the learning experiences from publication of my novella: http://novelladiary.blogspot.com.au/

Reply
@SandySandmeyer October 7, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/orcUwb6B via @RachelintheOC

Reply
@ThinkNewMedia October 7, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/jKrY8c87 via @RachelintheOC

Reply
@frederickbrooke October 7, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/NQ6HmP3S via @badredheadmedia

Reply
Ross Hamilton October 7, 2012

I have just received word from my publisher about how the free promotion went for my novella. 452 downloads in two days with what I believe was minimal promotion of the offer. I suspect with a stronger marketing campaign (borrowing from your posts) when we next do it we can better again.

Reply
    Rachel Thompson October 8, 2012

    I definitely think if you do the things I suggest, you’ll have way more downloads. the whole point is to take advantage of the buzzzzz. 🙂

    Reply
@BruceSallan October 7, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/r3cJcRNS via @RachelintheOC

Reply
@GenuineSEOnet October 8, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/vDg1KXn7 via @RachelintheOC

Reply
@daconn12 October 8, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/koAtGwjc

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/5FvUkCDE

Reply
@ElizbethLManess October 8, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/VZ4hQmOg via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/wkfy6LfN via @RachelintheOC

Reply
@JannaShay October 9, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/IM9tw0bu via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/wHT18oxv via @RachelintheOC

Reply
@sbhsbh October 9, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/oHlH0lVA via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/A1OKASmj via @RachelintheOC

Reply
@markcoruk October 9, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/qrEAnkXU via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/Jgapchwt via @RachelintheOC

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/JzT8ctcY

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/GQLlvo9G

Reply
Jeff Currie October 10, 2012

Thanks for bringing all these pieces together! I have done several KDPSelect promos now to varying degrees of success and have been collecting writer’s experiences on my blog site for quite awhile, so I’ve read a lot of posts on this, but I still learned a few new things from you today! Thanks again for a well-written piece. I added it to my blog collection “A Gathering of KDP Select Experiences”.
Pax
Jeff

Reply
    Rachel Thompson October 10, 2012

    Hi Jeff and thank you for your kind words. I really appreciate that you share such valuable info and I hope anything more I can offer is just gravy.

    I checked out your site earlier but definitely want to read more!

    🙂

    Reply
Jeff Currie October 10, 2012

Thanks for bringing all these pieces together! I have done several KDPSelect promos now to varying degrees of success and have been collecting writer’s experiences on my blog site for quite awhile, so I’ve read a lot of posts on this, but I still learned a few new things from you today! Thanks again for a well-written piece. I added it to my blog collection “A Gathering of KDP Select Experiences”.
Pax
Jeff

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/Tj2SZofb

Reply
@MyDatingRx October 10, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! @BadRedheadMedia http://t.co/AQ4BvZlR #WriterWednesday

Reply
@sthalassinos October 10, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/MPkj8rRU via @RachelintheOC

Reply

Want to make your #KDPSelect free days a success? Read about how I did it w/ these 12 top tips: http://t.co/6rsniDi4

Reply

Want to make your #KDPSelect free days a success? Read about how I did it w/ these 12 top tips: http://t.co/TNKFAqtT

Reply

[…] Webinars « Make Your #KDPSelect Days A Success: 12 Top Tips! […]

Reply

[…] Make Your #KDPSelect Days A Success: 12 Top Tips! […]

Reply

[…] Make Your #KDPSelect Days A Success: 12 Top Tips! […]

Reply
@MAllanScott November 3, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/vCl3pDVp

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/ZPMlQOx2 from @BadRedheadMedia Share yours!

Reply

Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/HjX5MQ3l from @BadRedheadMedia Share yours!

Reply

#MM Make Your #KDPSelect Days A Success: 12 Top Tips! http://t.co/lByvf5h8 from @BadRedheadMedia Share yours!

Reply
@Maureeninfo November 5, 2012

Make Your #KDPSelect Days A Success: 12 Top Tips! (http://t.co/NXRCrzmH

Reply

[…] Make Your #KDPSelect Days A Success: 12 Top Tips! […]

Reply

[…] Make Your #KDPSelect Days A Success: 12 Top Tips! var dd_offset_from_content = 40; var dd_top_offset_from_content = 0;Rachel ThompsonRachel Thompson aka RachelintheOC is a published author and social media consultant. Her two books, A Walk In The Snark and The Mancode: Exposed are both #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates walks in the rain, running out of coffee, and coconut. Buy Now : A Walk in the Snark * Mancode: ExposedMore Posts Follow Me: […]

Reply

[…] off, I’ve been part of the program since launch last year. You can read a few of the other articles I’ve written about my positive experiences with it. What I want to discuss with you today are […]

Reply
@realamandabretz December 29, 2012

#marketingtip: How to make your #KDPselect days a success via @badredheadmedia http://t.co/6PugYbKI

Reply
@DLowbridge February 26, 2013

With Amazon discouraging free e-book sites, perhaps we need to take these approaches
http://t.co/3ayo7XR47i #selfpublish #indie #amwriting

Reply
@DLowbridge March 7, 2013

12 tips to make your kdp select days a success. http://t.co/3ayo7XR47i #bookmarketing #amwriting #author

Reply
Add Your Reply

Leave a Comment:

brhm-bad-redhead-logo
Sign up for the newsletter to get a FREE PDF of top review sites!
x