When I began selling my first book in January of 2011, A Walk In The Snark, I knew nothing about Google AdWords, had no idea I could advertise on Goodreads or Facebook, and really didn’t understand how promotions worked (i.e., a blog tour). In fact, I remember asking a colleague what a blog tour was– ‘how can you not know!’ she laughed (for the record, she’s no longer a colleague :).
I’ve now learned much, much more about the benefits of advertising and how effective it is and can be – and also what not to do. I spend about $3/day on AdWords, as Google is still the largest search engine worldwide. I also use Facebook promoted page or boost options during a free or sale period (you can do that for just a few days if you want).
However, I’ve also learned free or extremely stupid cheap ways to get the word out about your book (besides spamming constantly on social media). Remember, word of mouth is still the best way to sell your books. It’s how you get the word out that has changed. (This article assumes you’re already blogging, guest blogging, inviting guest bloggers, and finding interviews. If not, you’ve got homework.)
|Rachel Thompson aka RachelintheOC & BadRedhead Media Published Author; Social Media, Branding, & Author/Book consultant, BadRedhead Media. Snarkalicious.|
If you’re confused about how to add the icons with links to your site, find someone who knows, Google it, and or go the Help section of your blog or site. WordPress.org offers many easy to install plug-ins, which does the work for you. I love it. *Tip: always add the sell link to your book pic, wherever it’s placed on your site. We love to click on covers.
(Do the same for any site, not just Twitter. That seems obvious, but people don’t realize they can do that.)
I like it because I can give people advance notice of promos, sales, or other news (a Forbes mention, for example). You can also hook it up to your professional Facebook fan page, which is very cool. They also give you lots of analytics (open and bounce rates), if you are a nerd like me and want to check that stuff. AND Hootsuite now connects to it, so you can have all that info on your desktop at once.
These are the primary ways to get your book out there without having to constantly spam people. I’d love to hear about your experiences!
What have I missed?
Rachel Thompson is the author of newly released Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. Rachel is published by Shadow Teams NYC and represented by Lisa Hagan Books. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.