The Top 7 Tips To Advertise Your Book!

By Rachel Thompson | Adwords campaigns

Oct 11

The Top 7 Tips To Advertise Your Book! 7 Top Ways to Advertise Your Book, BadRedhead Media, Rachel Thompson

 

When I began selling my first book in January of 2011, A Walk In The Snark,  I knew nothing about Google AdWords, had no idea I could advertise on Goodreads or Facebook, and really didn’t understand how promotions worked (i.e., a blog tour). In fact, I remember asking a colleague what a blog tour was– ‘how can you not know!’ she laughed (for the record, she’s no longer a colleague :).

 

I’ve now learned much, much more about the benefits of advertising and how effective it is and can be – and also what not to do. I spend about $3/day on AdWords, as Google is still the largest search engine worldwide. I also use Facebook promoted page or boost options during a free or sale period (you can do that for just a few days if you want).

 

However, I’ve also learned free or extremely stupid cheap ways to get the word out about your book (besides spamming constantly on social media). Remember, word of mouth is still the best way to sell your books. It’s how you get the word out that has changed. (This article assumes you’re already blogging, guest blogging, inviting guest bloggers, and finding interviews. If not, you’ve got homework.)

 

Let’s deconstruct:

 

  • Email signature line: I learned about this from a girlfriend after I noticed her email had some cool, jazzy icons and even her pic! How did she do it? WiseStamp. A free tool (though you can go pro if you want but it’s not necessary), which allows you to connect all of your sell links – Amazon, Twitter, website, Facebook, G+, Pinterest, whatever – along with your pic and whatever other info you choose to provide. Very cool. Here’s what mine looks like:

 

logo Rachel Thompson aka RachelintheOC & BadRedhead Media Published Author; Social Media, Branding, & Author/Book consultant, BadRedhead MediaSnarkalicious. 

Amazon Amazon Facebook Page Twitter Twitter Twitter StumbleUpon

BadRedheadMedia website: The Top 7 Tips To Advertise Your Book!
Latest post: Facebook Reaches a Billion. …
  Like · Comment · Share

 

  • Book Tour Sites: I’ve worked closely with a number of different book tours of all of my books and those of my clients. Some have worked better than others. Keep in mind that book tours are generally good for visibility, not for book sales. There are lots of book blogger sites out there – find one that fits your genre and price range. How? Google it, ask your Twitter or Facebook followers – social media is great about sharing data.

 

 

  • Promotional Sites: One thing missing for indie authors, I found, was affordable ways to advertise our books without a huge investment. $90/month to spend on Google AdWords isn’t that much, but it’s still $90! So I started the Book Promo sites with Barb Drozdowich, Loren Kleinman, and Babs Hightower. Our mission is simple: free features or interviews (author’s choice), and ads ranging from $10 to $50 per month. Each site is fully optimized, has a high Alexa ranking, and the IndieBookPromo.com site is booked through the end of the year! And we promote all authors across not only my two Twitter, Facebook, LinkedIn, and Google+ streams, but also the four created for the various promo sites (see below).

 

  • Genre Specific: I also felt it important to recognize all authors, not just indies. Many of my clients are traditionally published authors who find themselves at a loss as to how to promote their work when they realize the pub house does virtually nothing for them anymore. So, in addition to the IndieBookPromo.com site, I created BookPromoCentral.com for small press and traditionally pub’d. I also wanted sites that were specific to certain genres, ergo RomancePromoCentral.com (romance and erotica) and YAPromoCentral.com (young adult and middle school). Same cost plan across all sites. If you’d prefer to find other sites, there are many: just be sure to check their Alexa.com ranking.

 

 

  • Your Own Blog and Website: I see this time and time again: a blog or site without any sell links. Grrrr. No Twitter, no Facebook, no links to the author’s books. Or if they do have it, I have to click around and search for it. If I know what I’m looking for and still can’t find it, what do you think happens to a reader who wants to buy your work? Gone.

 

If you’re confused about how to add the icons with links to your site, find someone who knows, Google it, and or go the Help section of your blog or site. WordPress.org offers many easy to install plug-ins, which does the work for you. I love it. *Tip: always add the sell link to your book pic, wherever it’s placed on your site. We love to click on covers.

 

  •  Social Media Profiles: @RachelintheOC and @BadRedheadMedia), though I’m still present everywhere else (How? Hootsuite, Buffer and Pluggio). I tell people time and time again – shorten a link to your book and site using bit.ly. Why? You can not only shorten it, but you can also customize it (see my Amazon Mancode: Exposed Twitter/bit.ly link here), and track clicks from Twitter to Amazon. A click doesn’t mean a buy, but at least you know a bit more about how social media is affecting your chances of a sale.

 

(Do the same for any site, not just Twitter. That seems obvious, but people don’t realize they can do that.)

 

 

  • Mailchimp: Believe it not, email is still one of the most effective ways to advertise (behind word of mouth). Mailchimp is a free newsletter service and easy to set up. People opt-in to your newsletters, which allows you to create a sell list. It’s important that they opt-in (meaning they want to hear about your stuff) as opposed to you capturing their email in some other way and spamming them, which can get your account closed permanently.

 

I like it because I can give people advance notice of promos, sales, or other news (a Forbes mention, for example). You can also hook it up to your professional Facebook fan page, which is very cool. They also give you lots of analytics (open and bounce rates), if you are a nerd like me and want to check that stuff. AND Hootsuite now connects to it, so you can have all that info on your desktop at once.

 

  • One final (eighth) tip: Triberr: An amazing and free way to get tons of others to tweet, message, link, google, and StumbleUpon your blog efforts (and you do the same for them) — again, free advertising. I love it because I’m not tweeting or sharing my own stuff constantly and it’s a great option to support others and garner support in return. It’s also terrific networking. (Want to join my Triberr tribe? Click here: http://JoinTri.be/33894 .)

 

 

These are the primary ways to get your book out there without having to constantly spam people. I’d love to hear about your experiences!

 

What have I missed?

 

 

 

 

Follow

About the Author

Rachel Thompson is the author of newly released Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. Rachel is published by Shadow Teams NYC and represented by Lisa Hagan Books. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs,  #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

Leave a Comment:

(104) comments

@anitafiander October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/pjNSIA8H via @RachelintheOC

Reply
@AmberNorrgard October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/eDqRWojZ via @RachelintheOC

Reply
@CharityParkerso October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/17ASPEwC via @RachelintheOC

Reply

Not sure how best to advertise your #book on a budget? Top 7 Tips To Advertise Your Book! http://t.co/3WOmuOAR

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/YbfUfFhp via @RachelintheOC

Reply
@hiyacynthia October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/gUB4AX8c via @RachelintheOC

Reply
Charmaine Clancy October 11, 2012

Great tips as always.

Reply
    Rachel Thompson October 12, 2012

    thx so much, Charmaine! appreciate the comment.

    Reply
@grandbabycake October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/DGpF298C via @RachelintheOC

Reply
@tfpHumorBlog October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/67bW4KyA via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/RZsNfXLY via @RachelintheOC

Reply
Damien (@newbiewriters) October 11, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/OY8vGTd0 via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/WwPgTd7d via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/L4vsSuNC via @RachelintheOC

Reply
@Freedomwalker77 October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/9YUGuMRZ via @RachelintheOC

Reply
@StJudeRetreat October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/2ETprJ1b via @RachelintheOC

Reply
@SharonHoward09 October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/x7GPpnmx via @RachelintheOC

Reply
@TechnicallyEasy October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/YMTTo6zx via @RachelintheOC

Reply
@Late_Bloomers October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/g4389EFZ via @RachelintheOC

Reply
@KeepUpWeb October 12, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/YzNdJAyT via @RachelintheOC #authors

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/9yI6X8BC via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/tgBOfdKM via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! via @BadRedheadMedia http://t.co/K20UPndz Are you doing any of these?

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/0x2CJBqN via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/4CSiuEln via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/RyJmspyw via @RachelintheOC

Reply
@shaanhaider October 13, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/sxuT2OuB via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/NQOLbXTi via @RachelintheOC

Reply
@bowden2bowden October 13, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/U22MeTAb via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/xYI6Zdvl via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! via @BadRedheadMedia http://t.co/wXXGhVEZ Are you doing any of these?

Reply

The Top 7 Tips To Advertise Your Book! via @BadRedheadMedia http://t.co/U8iGqwd4 Are you doing any of these?

Reply
@projectmaven October 13, 2012

So very excellent! The Top 7 Tips To Advertise Your Book! http://t.co/9tSwbnEF via @RachelintheOC

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/awgkaJ7e via @RachelintheOC

Reply
@BruceSallan October 14, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/V7hyqY9i via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/Ut0DOr7G via @RachelintheOC

Reply
@Mompreneurmogul October 14, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/gn1ereoI via @RachelintheOC

Reply
@Kindlbookreview October 14, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/MxgbAeFI via @RachelintheOC

Reply
@thinking2hard13 October 15, 2012

Authors, a valid reason doesn’t exist for missing this –> The Top 7 Tips To Advertise Your Book http://t.co/pNDFWgyl via @badredheadmedia

Reply
@Ross_Quintana October 15, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/bizqIjr6 via @RachelintheOC

Reply
Steve Hughes (@sbhsbh) October 16, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/R6rTpuws via @RachelintheOC

Reply

Unsure how to budget #advertising for your book? Read this: The Top 7 Tips To Advertise Your Book! http://t.co/ELJ1YPBz

Reply

Unsure how to budget #advertising for your book? Read this: The Top 7 Tips To Advertise Your Book! http://t.co/BIy6pBmZ

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/mcoee25z via @BadRedheadMedia

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/Da13jMwu via @BadRedheadMedia

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/c8PQpEFQ via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/dBtSN7EC via @BadRedheadMedia

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/KgXSick3 via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/fG1S951S via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/Bvi7485N via @BadRedheadMedia

Reply
@sthalassinos October 17, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/owTywDq1 via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/uB70ahcW via @RachelintheOC

Reply
@MeghanMBiro October 17, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/zzqU0cKn via @RachelintheOC

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/qHAcvTwZ

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/lZ1Us6pn

Reply
@markcoruk October 19, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/Y7M8RLiR via @RachelintheOC

Reply
@LK_Editorial October 20, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/FhkFrHUX via @BadRedheadMedia #advertising #sales #books http://t.co/QXGBBzhI

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/iIR6JMbu via @BadRedheadMedia #advertising #sales #books

Reply
@MonetteChilson October 20, 2012

Reading this blog post by @badredheadmedia is like condensing Book Promotion 101 down to 7 steps. #takingnotes http://t.co/Sgtb657N

Reply

The Top 7 Tips To Advertise Your Book! http://t.co/IUd5gHBf via @BadRedheadMedia #advertising #sales #books

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! var dd_offset_from_content = 40; var dd_top_offset_from_content = 0;Rachel ThompsonRachel Thompson aka RachelintheOC is a published author and social media consultant. Her two books, A Walk In The Snark and The Mancode: Exposed are both #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates walks in the rain, running out of coffee, and coconut. Buy Now : A Walk in the Snark * Mancode: ExposedMore Posts Follow Me: […]

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply
@elizabethscraig November 17, 2012

7 tips to advertise your book: http://t.co/q7Gto5m7 @badreadheadmedia

Reply
@sylviahubbard1 November 18, 2012

7 tips to advertise your book: http://t.co/R1TqPxzr @badreadheadmedia @elizabethscraig

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/VntOc2ey by @BadRedheadMedia Plz comment, RT

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply
@osborn7chris December 17, 2012

The Top 7 Tips To Advertise Your Book! http://t.co/B5QxELkG #writing

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/7N4PVklf

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/6lnnKOFq

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/3gHwOfa2

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/WPMv65tq

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/v4G3Gqax via @RachelintheOC

Reply
@LawlorDavid January 9, 2013

The Top 7 Tips To Advertise Your Book! http://t.co/SzyvojF9

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/Aq15rpkJ #amwriting #amreading

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/osScK5cc #amwriting #amreading

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/OPnXrnkq #amwriting #amreading

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/gArHWkYX #amwriting #amreading

Reply

#MondayBlogs The Top 7 Tips To Advertise Your Book! http://t.co/XiMI6ssA #amwriting #amreading

Reply
@barbsawyers January 14, 2013

The Top 7 Tips To Advertise Your Book! http://t.co/kjxf49rU

Reply
@SuHalfwerk January 15, 2013

The Top 7 Tips To Advertise Your Book! http://t.co/bBFbu5LH via @badredheadmedia

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! 7 Ways You’re Unintentionally Spamming People! […]

Reply

[…] The Top 7 Tips To Advertise Your Book! […]

Reply
Rh December 20, 2013

Really good information – thank you

Reply
Collins Francis January 18, 2014

writing a book is one thing, advertising it is another
i have written a series of job ready ebooks

Reply
Roulette Strategy April 17, 2014

First of all I would like to say wonderful blog! I had a quick question which I’d like to ask if you don’t mind.
I was curious to find out how you center yourself and clear your head before writing.

I’ve had trouble clearing my thoughts in getting my thoughts out.
I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin.
Any suggestions or tips? Thank you!

Reply
wallpaper borders April 17, 2014

It’s nearly impossible to find experienced people on this topic, but you sound like you know what you’re talking about!

Thanks

Reply
Amy Lewis May 27, 2014

Thanks Rachel from a fellow redheaded writer. You Rock. Great blog post. Very helpful.

Reply
LUBRIPLATE June 11, 2014

Hey there! I’ve been reading your site for a long time now and
finally got the courage to go ahead and give you a shout
out from Huffman Tx! Just wanted to mention keep up the great job!

Reply

I don’t even know how I ended up here, but I thought this post was
good. I don’t know who you are but certainly you’re going to a
famous blogger if you aren’t already 😉 Cheers!

Reply
Eric August 26, 2014

Hey, those are very good tips and pretty useful, but they seem to only be relevant for books that are already published. What tips do you have for books in pre-publish mode? I feel that is just as important, but I’m finding it difficult since how can I advertise something that doesn’t really exist yet? Any kind of advice would be greatly appreciated! Thank you.

My Blog
http://www.smoothoperratus.com

Reply
    Rachel Thompson August 26, 2014

    Good question, Eric! Well, Google needs to point to something, so you can’t point to a book that doesn’t exist right? However you can (and should) advertise your website or blog — aka, your home. OR You can create a landing page with your book’s cover art. OR if you’ve made pre-orders available (now an option on Amazon as well as other sites), you can certainly link directly to the pre-order page.

    So several options. For more about pre-release marketing, I just wrote an article last week that you might find useful.

    Reply
Alain September 8, 2014

I want to advertise my 6 christian books which are on my blogsite.

Reply
    Rachel Thompson January 16, 2015

    Hi Alain — if you’d like to advertise, you can click on the advertising tab and fill out the form and pay via paypal… thanks!

    Reply
Brian January 16, 2015

For me one of the primary social media sites for books and people interested in books is Goodreads. You know when you register on Goodreads you are in a place that deals in books. Authors promote their books there and readers leave their reviews of the books they have read. You can join book groups for virtually all genres and if books are your thing this site should be manna fro,m heaven. So I was a bit surprised that there was hardly a mention of it in this article, not that I disagree with most of what you said, some great suggestions, but Goodreads has a whole arsenal of weapons available to authors, including the ability to register as an author and use an author dashboard for all manner of ways to talk about books to an audience that is clearly there for books.

Reply
    Rachel Thompson January 16, 2015

    Hi Brian! Great tips and I have several articles here that discuss the numerous advantages of Goodreads — I agree!

    From an SEO perspective, Google and Facebook win hands down when it comes to eyes on the page, however — far more people use them than Goodreads. However, you are absolutely correct, for a smaller focused group of readers, there’s no beating Goodreads. thanks for weighing in.

    Reply

Hi! I’ve been following your blog for a while now and finally got the courage
to go ahead and give you a shout out from Lubbock
Texas! Just wanted to mention keep up the excellent work!

Reply
    Rachel Thompson April 6, 2015

    well, aren’t you the sweetest! shout out back from California :). thanks for connecting.

    Reply
Add Your Reply

Leave a Comment:

brhm-bad-redhead-logo
Sign up for the newsletter to get a FREE PDF of top review sites!
x