Today we have a guest post from my author assistant Kate Tilton! This is Kate’s second time on the blog. I’m sure some of you remember her from her author assistant post (and if you don’t know what I’m talking about, you should check it out here.) Please give a warm welcome to Kate with her article about four easy tips for Twitter. If you have any questions check out Twitter’s excellent help section or ask me or Kate! We are always glad to help.
Much like the fabulous Rachel Thompson, Twitter is my absolute favorite social media platform. As a reader, I find I connect with more readers and authors on Twitter than on any other platform (and I’ve tried quite a few of them).
So after all this time on Twitter, here are four easy tips you can use today to grow your engagement and following on Twitter.
1) Post more than just links!
So many times I see Twitter users fall for this trap. Posting links to interesting content is great, don’t get me wrong. It is easy and provides lots of value…but it isn’t what Twitter was built for. Twitter is a social media platform. Social. Twitter is meant for connection and no one wants to connect with someone who only shares the same content over and over again.
So break out of the rut! Here are some content ideas to get you started today.
- Share pictures. For example, as a reader I might share a picture of my current read and ask “What are you reading?”
- Questions. my absolute favorite kind on content. Questions puts the ball in the court of the viewer. It brings them into the conversation unlike anything else.
- Quotes. quotes are almost as easy as links to share. Just find a quote that resonates with you and your brand and click that share button! As a reader I share many book quotes from my current reads and books I’ve found on Goodreads.
- Facts. INTERESTING facts. If you can find facts that you know your audience will be interested in, share them! For me this tends to be bookish facts. Did you know one out of every eight letters you read is the letter ‘e’?
- Tips. If you have a tip that makes your life easier, chances are it will help someone else out too. So be a pal and share it!
- What’s going on in your life. And no this doesn’t mean you should tell me what you’ve had for dinner ten nights in a row, but if you just checked out that super fancy restaurant everyone is talking about, yeah, you can share that.
2) Follow others.
Are you an author looking to connect with readers? Then follow readers! How does this help? Well, it starts an interaction with someone new. I know, I know. You are skeptical. You are unsure how if you follow more than 50 people you will ever be able to keep up. I know. I was in your boat once. I used to very, very carefully select users to follow but one day my friend, Aaron Wood, told me “why not use Twitter lists?” I gave him my excuse “Well my Blackberry doesn’t pull up lists easily..” and I tried it for the first time and realized Aaron was right, I was making up excuses. Even on my evil Blackberry, Twitter lists only took two more clicks to get to then the main feed.
So since then? I follow people who engage with me (like, retweet, mention) and people I find interesting. And since, then my numbers have skyrocketed (well comparatively anyway).
So why does this following thing work? It starts that interaction. As I’m browsing my notifications on my phone, I see a new name pop up because they followed me. It’s like getting your foot in the door. And, if you want to take it a step further, try also responding to one of their tweets. With this double hitter you’ll be seeing your numbers grow.
3) Join Twitter chats.
What are Twitter chats? Here is a good post with the breakdown. I’m not going to get into much detail here because that fabulous post lists out everything for you from the whys to the hows to the wheres. Trust me, you’ll want to check it out.
4) Engage in conversation.
As I mentioned in tips #1-#3, engagement is key to growing your following. Do not be afraid to respond to someone’s question on Twitter. To ask users questions about the tips they share. To reach out to someone you admire and say hello.
I promise you, you will have more fun, and see the benefits of Twitter the more engaged you are. Just think, if you are creating a ripple in the pond, it will spread!
Join in! How do you build your engagement on Twitter?
About Kate Tilton:
Kate Tilton has been in love with books for as long as she can remember. Kate believes books saved her life and strives to repay authors for bringing books into the world by serving as a dependable author assistant. A cat-lover and fan of many geeky things, Kate can likely be found curled up with the latest Doctor Who episode, plotting world takeover, or assisting authors and readers in any way she can. Kate is also a self-proclaimed Twitter addict. You will find her hosting #K8chat, her own creation, every Thursday night on Twitter from 9-10pm Eastern.
“My goal for the longest time has been to help authors. Make their life better because they make my life better. You are my rockstars.”