Today please help me welcome author Mike Hartner to the blog. Mike has had great success working with Barnes & Noble and other book stores. Check out Mike’s tips below on how to keep good relationships with bookstores.
“I got my book in ________… now, I’m going to sell, sell, sell…”
Substitute the name of your local bookstore in the blank. In Canada, the largest bookstore by volume is Indigo/Chapters; in the United States, it’s Barnes & Noble.
You can see the check now, can’t you?
REALITY CHECK: Lots of things can happen. That eight figure check you’re dreaming of, could happen…but then so could winning the Powerball lottery, and we all know what the chances of that happening are.
So, now that you’ve gotten the powers that be to agree to carry your book, what do you need to do?
Here are my stats, and some examples:
Network, network, network. Even if one of the Big Four publishers had picked up your book, chances are that their marketing is going to require a LOT of effort on your part. Go for it. Have fun with it. And keep the expectations low so that everything pleases you, and allows you to enjoy the process.
And while you’re doing this marketing, do the ONLY thing that will help you sell backlist, whether it’s one book or fifteen: write the next book.
Walter Crofter was born into Elizabethan England.
In a country and a time where favor and politics were both deadly, can an honest boy stay true to himself?
Especially given his family background?
About the Author:
Mike Hartner was born in Miami in 1965. He’s traveled much of the continental United States. He has several years post secondary education, and experience teaching and tutoring young adults. Hartner has owned and run a computer firm for more than twenty-five years. He now lives in Vancouver, British Columbia, Canada, with his wife and child. They share the neighborhood and their son with his maternal grandparents.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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