There is no shortage of Social Media where authors can build awareness of their books. Facebook is a great place to meet friends, see grandbabies, and keep tabs on where your friends are vacationing. But if you want to talk books, there is nowhere that tops Goodreads. It’s the social media site for book lovers. And when the folks at Goodreads discover a good book, they tell their friends about it. In fact, they have been known to shout it from the rooftops.
Let’s start with the assumption that you have done your job in that your book is well written, professionally edited, has an eye-catching cover and is available in both print and e-book formats. You’ve invested a sizable amount of time and money thus far but when you get to Goodreads, the site that’s primarily for book lovers, are you going to simply set up a profile and wait for readers to happen by?
Trust me, they won’t. The months will fly by and you’ll sit and wonder why people aren’t flocking to read your book. This is what I call the “Write It and The Will Come” Syndrome. It doesn’t work.
Goodreads is all about relationship building and networking. You can’t simply join a group and then stop by every so often to check on what they are reading. You have to make friends, participate in group discussions, and let readers get to know you. This doesn’t mean posting the name of your book on a discussion thread and saying read my book or even worse – buy my book. There is a Goodreads etiquette and unless you abide by it, you will be worse than unknown…you will be known as a pushy and obnoxious author.
Today, I am going to talk about two of the main areas, Finding Friends and Group Behavior. Both are areas where etiquette is demanded or it can crush you, giving you a bad reputation in the process. In future posts, we will discuss things such as giveaways, review requests/reviews, book information and professional networking. If there are topics that you would like addressed, please let Rachel know and I will do my best to address them for you.
So, let’s get started:
Developing a friends list is critical on Goodreads. Like all marketing efforts though, it must be done strategically. Bigger doesn’t always equal better. Remember Goodreads maxes out your friend capacity at 5,000, so you want every friend to be someone who you truly want to connect with. People who enjoy your genre, people who will someday want to read your book. It may take a bit of searching, but when you do find those friends, they will be well worth having.
Goodreads groups are great! They have everything from genre-specific groups to political groups to author networking groups. Whatever tickles your fancy! That group can more than likely be found. Can’t find one you like? Make one up!
I tell my author clients to be prepared to spend a half hour on Goodreads each day. Do it while you are drinking your coffee in the morning or before you head to bed at night, but do it! Once you put the effort into it, those relationships will start to build and then everything becomes easier.
I want to reiterate that while Goodreads can be intimidating, it doesn’t have to be. I have become friends with both authors and members throughout the world, as a result of it. It is a matter of lassoing it and making it work for you. It takes baby steps, but once you get the hang of it, it’s easy and it’s fun.
Have questions? Feel free to contact me or follow me at:
The Author CEO: http://authorceo.com/
Naomi Blackburn, owner of The Author CEO, a consulting firm dedicated to helping independent authors navigate the development of strategic business plans and the marketing world, holds an MBA and has worked in the field of business development, sales and consulting for 12 years. A former social worker, she has helped hundreds of clients meet their life goals. A top 1% Goodreads reviewer, she comes to the world of books from a reader/reviewer’s perspective. She strives to help authors achieve their goals by teaching them to think of themselves as CEO/entrepreneur of a small business and helping them negotiate the business side of selling books.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Naomi Blackburn, owner of The Author CEO, a consultation firm dedicated to helping independent authors navigate the development of strategic business plans and the marketing world, holds an MBA and has worked in the field of business development, sales and consulting for 12 years. A former social worker, she has helped hundreds of clients meet their life goals. A top 1% Goodreads reviewer, she comes to the world of books from a reader/reviewer’s perspective. She strives to help authors achieve their goals by teaching them to think of themselves as CEO/entrepreneur of a small business and helping them negotiate the business side of selling books.
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