How to Engage Readers on Pinterest by @K8Tilton

By Kate Tilton | Blog

Oct 26

Pinterest

Today I am pleased to answer writer Camela Cami Thompson‘s question “How the heck do I use Pinterest in an engaging and relevant way?” After Twitter, Pinterest is my favorite social media platform. For those of you who don’t know, Pinterest is a visual social media platform. This means all the content you share on Pinterest will be image heavy. So how can authors use Pinterest to connect with readers?

  1. Determine who your audience is. If you write young adult fantasy, your audience will be very different from someone who writes cookbooks. So who is your audience? What readers are you hoping to engage?
  1. Create a list of topics your audience is interested in. Once you know who your audience is, take some time to research their interests. If you write young adult fantasy, your audience may be interested in other fantasy novels, other young adult novels, unique worlds/places, and clothing/jewelry from other cultures. Compare that to a non-fiction audience that may be interested in writing tips, books about writing, how-to guides on writing, and practical advice. Know what they are looking for.
  1. If you haven’t already, create a Pinterest account and create boards for each of these topics. Make sure you keep the title of your board at 26 characters or less and that you use the board description to describe what you are posting on the board in searchable terms. With Pinterest, being clear is always better than being clever! The clearer you make your boards and pins, the easier it is for others to find the topics you pin.

    Pro tip: Create new boards as secret boards and only publish them once you have pinned five or more images to the board.
  2. Pin images! Be sure you pin images that go with your board and pay attention to the description of each pin. For example if you write non-fiction about writing and you want to pin an article you read about how to create a killer outline, be sure your description shares information about the article, and even add in your own thoughts!

    Pro tip: Once you have gained more than 25-50 repins on any of your pins, create a best pins board like this one by author and social media voice Peg Fitzpatrick. If you are looking for more inspiration for popular boards try Rachel Thompson’s poetry board or check out a few of mine below!

Follow Rachel’s board Poetry on Pinterest.
Follow Author Assistant Kate Tilton’s board Halloween for Book Lovers on Pinterest.Follow Author Assistant Kate Tilton’s board Authors & Readers on Pinterest.Follow Author Assistant Kate Tilton’s board Great Young Adult Books on Pinterest.Follow Author Assistant Kate Tilton’s board Libraries & Bookstores on Pinterest.


If you follow these steps, you’ll be ready to start sharing your Pinterest account and engaging with readers in your audience!

What are your biggest challenges with Pinterest? Share them below in the comments and I’ll be happy to help!

 

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All content copyrighted unless otherwise specified. © 2014 by Rachel Thompson, author. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.

About the Author

Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.

Leave a Comment:

(17) comments

Camela Thompson October 30, 2014

Thank you so much for responding to my question! This helps me a lot. I had a few storyboards and started on suggestion 2, but this helped me realize that I should be adding more commentary.

Reply
    Kate Tilton November 20, 2014

    Storyboards are an excellent place to start Camela! They can really give readers a look into the world of you book. By adding your own descriptions you’ll help that even more. I can’t wait to see how Pinterest works for you!

    Reply
Shelley Wilson November 3, 2014

This is a wonderful post and a question I have pondered on myself. I adore Pinterest and look forward to getting more from one of my favourite platforms.

Reply
    Kate Tilton November 20, 2014

    Excellent Shelley! I found the trick with any social media platform is to focus on your audience if you want to grow the audience. I know people who use Pinterest just for their own ideas, and that’s fine, but if you are looking to build a following it is a must to focus on what they are interested in.

    Reply
Charli Mills November 3, 2014

What a useful post! I’ve read some uses for Pinterest but none seemed compelling enough for me to add it to the platform. I now have several ideas!

Reply
    Kate Tilton November 20, 2014

    I’m so glad to hear that Charli! Pinterest is a great way to reach out to visual people and it is one of my favorite platforms. It’s just a matter of knowing who you are trying to reach and catering what you pin to their likes. 🙂

    Reply

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Jay March 16, 2015

Thanks for posting the link to Rachel’s board. It’s quite difficult to track down authors who are using Pinterest well to promote their brand. For some reason Pinterest for Authors still appears to be a fringe activity … but I think it’s the best possible social media network for an Author.

Reply
    Kate Tilton March 17, 2015

    My pleasure Jay. Pinterest is a fast growing platform but it seems a lot of authors are new to using it as a way to promote their brand. It is an amazing network for authors and I hope I will be able to shed some light on Pinterest for authors with my articles here.

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