In my continuing series where I answer questions asked by YOU (in this case, this question comes from writer MJ Kelley), staff writer Naomi Blackburn takes on ‘How can blog posts incite reader comments?’ Thanks MJ for a fab question! Here you go….
When I first started writing guest posts, I was often disappointed if I didn’t get any comments on what I wrote. Though I was told by my hosts that they were, in fact, being read, I considered giving up altogether because no one seemed to be involved enough to comment—but I’m so glad I didn’t.
Instead, I reached out to other writers to get their opinions about why readers weren’t commenting on my posts. I learned that quality, interaction, and networking are tools that, when used effectively, can lead to inciting comments.
Quality is key! In order to be taken seriously by readers, ask yourself:
By ensuring your blog is high quality, you encourage readers to visit, read, comment, and return. If they trust and like your material, they’ll be inspired to interact.
What do you do when you do get comments? In order to get comments, you have to give them as well.
By actively engaging and interacting with both other readers and bloggers, you show that you’re willing to be a part of networks.
Is networking different from interacting? Well, it is and it isn’t. It is often helpful to use those folks you already know to gain comments and support from those you don’t. By this I mean:
Gaining an interactive readership is hard work and takes time to develop. At one point I had the “Write it and they will come” syndrome. But it’s not enough to just post it and forget it. People want to read quality material before they interact and become part of your network.
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Image courtesy of Stuart Miles at FreeDigitalPhotos.net All content copyrighted unless otherwise specified. © 2014 by Rachel Thompson, author. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Naomi Blackburn, owner of The Author CEO, a consultation firm dedicated to helping independent authors navigate the development of strategic business plans and the marketing world, holds an MBA and has worked in the field of business development, sales and consulting for 12 years. A former social worker, she has helped hundreds of clients meet their life goals. A top 1% Goodreads reviewer, she comes to the world of books from a reader/reviewer’s perspective. She strives to help authors achieve their goals by teaching them to think of themselves as CEO/entrepreneur of a small business and helping them negotiate the business side of selling books.
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