Easy Pinterest Growth Tips for Authors by @K8Tilton

By Kate Tilton | Author Marketing

Mar 15

 

I’ve talked about how to engage readers on Pinterest, but how do you grow your following and interactions? As Rachel says, let’s deconstruct!

Pin regularly.

If you want to increase your presence on Pinterest, you must be actively pinning. Actively pinning means daily pinning, which can seem daunting, but here are a few ways you can make it easy:

  • Use a scheduling tool like Tailwind to schedule pins in advance. Not only does Tailwind help you separate out your pins throughout the day, it also helps you pin at the best times of the day for your account. And as an added bonus with Tailwind, you can now pin directly from your Instagram account. This is an excellent way to recycle your content and reach a new audience.

Follow others.

It may seem like a no-brainer, but still to this day I see people wonder why their social media accounts aren’t growing while they refuse to spend the time following others. Make a checklist:

  • Follow five new accounts a week.
  • Comment on two new pins a week.
  • Follow each relevant account that pinned one of your pins. (You can see who is pinning your content in your notifications. Make sure you check each account for relevance. In other words, if you are an author, you want to follow accounts of readers, authors, publishers, book bloggers, and other people involved with books.)

Have Pinterest buttons on your website.

Make sure readers can easily tell you are on Pinterest and can easily pin your content. Here are the basics you should have:

Create seasonal/hot topic boards.

One of the easiest ways to gain more followers is to create seasonal or “hot topic” boards. Since people search these seasonal / hot topic terms looking for ideas, make sure you stay ahead of the trends to see account growth. Here are a few ideas:

  • Make a board for “Christmas Gift Ideas” and feature the board at the top of your profile before Christmas. (I suggest by Thanksgiving at the latest.) Pin books (including yours!), kindles, bookmarks, bookends, and anything else you’d give as a present. Here is an example: https://www.pinterest.com/K8Tilton/gift-ideas-for-book-lovers/
  • Since food/recipes, party ideas, and crafts are huge hits on Pinterest, create a board that incorporates all three with a focus on an upcoming holiday or big event (like the Superbowl). Use this board to connect with your readers by sharing how you celebrate the holiday or event.

Employ these easy Pinterest tips and watch your Pinterest presence grow!

Have questions on Pinterest, social media, or publishing? I’d love to help you! You can connect with me by leaving a comment below or heading on over to my website katetilton.com. Happy pinning!

 

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All content copyrighted unless otherwise specified. © 2015 by BadRedhead Media aka Rachel Thompson, author. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author. 
images courtesy of unrestrictedstock.com

About the Author

Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.

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(11) comments

Michele March 15, 2015

Thanks for the article! Great information here! I have bookmarked it for future reference.

Reply
    Kate Tilton March 17, 2015

    My pleasure Michele! I’m honored you bookmarked this article and hope to provide more great tips for you soon.

    Reply
Icy Sedgwick March 16, 2015

I’ve always used Pinterest as a way to bookmark content for myself, and I keep forgetting about its social side! I’ll have to start putting this into practice!

Reply
    Kate Tilton March 17, 2015

    Hi Icy! You are certainly not alone in that. Many people use Pinterest as a way to bookmark content and forget that there is a whole social aspect that authors can leverage to build their brand and gain new connections. I hope these tips help you get started!

    Reply

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Brian Caspe October 2, 2017

My favourite Pinterest tool is http://PinPinterest.com It has given me about 55k followers for my Pinterest and floods my blog with unique visitors everyday 🙂
It is free to use, runs on the cloud, optimised for use on mobile devices, easy to setup, has Pin Scheduling feature and Speed Control…
The best thing I like about PinPinterest is that it has Intelligent Content Detection algorithms, which pin only images relevant to my business to my boards 🙂
I can fully rely on PinPinterest for my Pinterest marketing 🙂

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