When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important aspects of social media. No one wants to follow an author who posts links like a robot, with no emotion, thought, or personality.
But one thing I’ve noticed while working with authors. Many of you are shy. You get uncomfortable with the thought of sharing anything personal online. I hear things like:
“Well I’m just not that interesting.”
“No one wants to hear about me.”
Let me break it to you–that is so not true. Readers want to connect with authors. AUTHORS. That’s YOU!
Dictionary.com has a few definitions of connect:
Notice how none of these say “to share information to an audience without listening to the audience” or “to spam purchase links online” or “to ignore communication by automating everything.”
Connection is something deeper. Connection requires you to research your audience and listen before you speak. It requires openness on your part, because those that are genuine in their social media networks are the ones who make the deepest connections.
As I mentioned at the start of this article, I can’t teach you how to be genuine however, I can share a few tips to help you get there:
Sharing your interests will help readers find things in common with you so they can connect. And that, dear author, is priceless.
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All content © 2017 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.