Rachel Thompson our fearless and filterless leader of authors and social media practices opens up her blog to answering YOUR questions. It’s my pleasure to have the opportunity to be one of those who provides tips and answers.
Apollo Papafrangou posed these questions about email marketing:
“Is it essential to have an email list as an author; how do you build a list before having a book released? I’m signed up for to a few mailing lists, but they don’t necessarily make me want to run out and buy books. Often it feels like more mail filling up my box. “
Let me begin by saying that all marketing is subjective. Some people will have more success than others will in certain realms. However, what you absolutely don’t want to do is discredit a marketing opportunity without at least trying it.
With that in mind, I’m going to give you some information and at least three ways to build a list.
Let’s address the first part of Apollo’s excellent and valid question.
1) Is it essential to have an email list as an author?
No, it’s not. You won’t be breaking some hidden code secret ninja author golden rule. However, you are limiting yourself from utilizing an excellent resource. Think about it. Wouldn’t it be great if you had a list of your readers who bought the first book in a trilogy that you could email and say book two will be available on this date? You can’t do that unless you provide a way for them to sign up.
2) How do you build a list before having a book released?
Here are three practical ways you can use right now to build a list before your book releases, and one after:
In addition to these tips, I want to address the statement Apollo made about feeling newsletters are just full of noise. We all have a choice to unsubscribe at any time. And, believe me, it will happen. Nurturing an email list is a constant exercise. You need to reevaluate the day you send, how often, what your content is, how are your subjects doing, etc.
It can easily become overwhelming; that’s why I think it’s good to at least use the resources that are out there. You could talk to a consultant like me or Rachel, or make use of the free YouTube videos experts create.
Thanks for having me as a guest Rachel. I hope I’ve provided value to the group and can continue to support authors as they navigate the email marketing realm.
Feel free to connect with me on social media or drop me an email.
About Bri Clark:
Bri Clark is a real example of redemption and renewal. Growing penniless in the South, Bri learned street smarts while caring for her brother in a broken home. She watched her mother work several jobs to care for their small family. Once her brother could fend for himself, Bri moved on to a series of bad choices including leaving school and living on her own. Rebelliousness was a strong understatement to describe those formative years. As a teenager, her wakeup call came from a fight with brass knuckles and a judge that gave her a choice of shaping up or spending time in jail.
She took that opportunity and found a way to moved up from the streets. She ended up co-owning an extremely successful construction business. She lived the high life until the real estate crash when she lost everything. She moved west and found herself living with her husband and 4 kids in a 900 square foot apartment.
She now fills her time, writing, blogging, owning a publishing house, a marketing company, speaking on social media and sharing her southern culture. Her unique background gives her writing a raw sensibility. She understands what it takes to overcome life’s obstacles. She often tells friends, “I can do poor. I’m good at poor. It’s prosperity that I’m not used to.” Bri and her husband Chris live in Boise. Bri is known as the Belle of Boise for her true southern accent, bold demeanor and hospitable nature.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.