Peter M. Olsen asked, “Do more social media accounts oversaturate the product, or in my case, me?” which got me thinking about how we choose our social media channels. With new social media channels popping up every day, knowing the ‘why’ behind our choices is more vital than ever.
The average social media user chooses their channel based on their own interests.
If you took to the streets and asked: “What social media channel do you use most? Why?” You’ll get a lot of answers saying something along the lines of “because I enjoy it.” But what does that mean for authors? Is it a valid social media strategy for your author business to only join the channels you enjoy?
If you plan on using social media as a part of your author business strategy, than choosing a social network because you like it is NOT a smart move. When using social media to connect with your audience and grow your influence, following, and business, you must think of your audience first and always. Does this mean you join every social media network out there, even the ones you hate using? No. It means you put your audience first.
A smart strategy to follow:
A real life example:
If you do your research (and trust me, you should!), you’ll find your audience is on more than one social media network. My personal favorites are Twitter and Instagram. Someone else might be a big Facebook and blog fan. When you do your research, you’ll come away with a list of channels where your audience is most active (with many people in your target audience being active on a few of the channels listed). This is why you need to be on multiple networks. (Not sure hot to handle multiple networks? Pro tip: Use a scheduling tool like Buffer.)
Having accounts on multiple channels should never oversaturate your brand, it should improve it. Each channel has their own language and preferences. Once you learn these and use them (Tip: check their HELP section first), you’ll find each new channel improves upon the brand that is you. Twitter will showcase your quick thinking and attention to the latest trends, Instagram will showcase the person behind the camera which each picture you post, Pinterest will showcase your loves, dreams, and hobbies. Ever channel, used correctly, will build another layer of the brand that is you, the author.
So get out there and build your brand!
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.
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