3 Terrific Insider Email List Building Tips to Help Authors!

By Rachel Thompson | Author Marketing

Aug 01

 

email marketing, Bri Clark, Rachel Thompson, BadRedhead Media Joe Brewer asks what a fiction writer can offer as an email subscriber list-building giveaway that isn’t merch. Information? Special stories just for the subscriber? We hear you Joe, so we asked Bri Clark to join us with three awesome tips for building an email list for fiction authors.

Here is a brief overview of the tips in the video below:

  1. At the beginning and end of all of your books, have a link for readers to sign up for your eBook list.
  2. No Short Stories. Instead, offer a novella! People really respond to a novella, or a novella series. Make this exclusive to signing up for the email list. Switch it up, and do more than one a year. Don’t forget to share, share, share on social media. Make this exclusive to email sign ups.
  3. Use your research expertise to create resources for your audience. For example, if you are writing a book about running and you aren’t a runner, you definitely are going to have to research running. Create an infographic or tip sheet for people to download. On the sheet explain you gathered this info for your book titled_______, and include the link.

None of these tips take a lot of time, and can help you gain email subscribers fast! The more subscribers, the more people learn about your latest book happenings, which can lead to more sales. As Rachel always says, it’s about building relationships!

We hope these suggestions helped you! If you want to leave a question below, Rachel and Bri are happy to answer them.

About Bri Clark:
Bri ClarkBri Clark is a real example of redemption and renewal. Growing up penniless in the South, Bri learned street smarts while caring for her brother in a broken home. She watched her mother work several jobs to care for their small family. Once her brother could fend for himself, Bri moved on to a series of bad choices including leaving school and living on her own. Rebelliousness was a strong understatement to describe those formative years. As a teenager, her wakeup call came from a fight with brass knuckles and a judge that gave her a choice of shaping up or spending time in jail.

She took that opportunity and found a way to moved up from the streets. She ended up co-owning an extremely successful construction business. She lived the high life until the real estate crash when she lost everything. She moved west and found herself living with her husband and 4 kids in a 900 square foot apartment.

She now fills her time, writing, blogging, owning a publishing house, a marketing company, speaking on social media and sharing her southern culture. Her unique background gives her writing a raw sensibility. She understands what it takes to overcome life’s obstacles. She often tells friends, “I can do poor. I’m good at poor. It’s prosperity that I’m not used to.” Bri and her husband Chris live in Boise. Bri is known as the Belle of Boise for her true southern accent, bold demeanor and hospitable nature.

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All content © 2017 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.


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About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month – created to help authors market their book. She is also the author of Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed.

She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly.

Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs,  #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats.

She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

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