The final post in our Amazon series has us looking at KDP vs. KDP Select. After our longer posts, this post is short and sweet because it is pretty straightforward.
Any author can publish their book under KDP (Kindle Direct Publishing). This is the basic Kindle publishing tool. This tool allows authors to upload their books utilizing the process we discussed in the first post in this series. No further commitment is required.
For those wishing to utilize more of what Amazon offers its authors, there is KDP Select. KDP Select has a few more benefits for its authors such as:
Sounds like a deal, right? Are you asking how to sign up for this dynamic program?
Well, hold on. Remember there is no such thing as a free lunch and for those great benefits, Amazon has a condition and it is exclusivity. Yep, for a period of three months, authors can’t offer their eBooks on any other site whether it be Barnes and Noble, iTunes or any other purchase site. Once that three months is up, authors then can opt out of the program and return to the basic KDP program.
Let’s look at some feedback from my author friends when I proposed the question of is KDP Select a good choice. The majority of them stated that they would utilized KDP Select for a certain period of time, but were concerned with the concept of “putting all their eggs in one basket.” Most feel the benefits outweigh the exclusivity requirement since it’s for such a short period of time and that it’s easy to become un-enrolled. Nancy Nagle, best-selling author, stated that she makes little money outside the Amazon platform, so KDP Select pays out big time for her.
I must say that I have repeatedly seen her books on Kindle First, another exclusive Kindle program that presents select books to Amazon Prime Kindle owners to preview before the general public. Best-selling author Bette Lee Crosby, stated it would be stupid for her to go into a program KDP select program because she makes almost as much money in other sales outlets, particularly Barnes and Noble, as she does Amazon. If she chose to do something such as KDP Select, she would lose sales on those sites, as well as the visibility.
Realize that KDP Select is not the end all. It won’t give you an immediate best-seller. Like any sales platform, you must weigh the business decision to use or not use KDP Select carefully, and utilize an effective marketing plan in conjunction with the benefits Amazon offers.
What tips would you give authors contemplating KDP Select?
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Naomi Blackburn, owner of The Author CEO, a consultation firm dedicated to helping independent authors navigate the development of strategic business plans and the marketing world, holds an MBA and has worked in the field of business development, sales and consulting for 12 years. A former social worker, she has helped hundreds of clients meet their life goals. A top 1% Goodreads reviewer, she comes to the world of books from a reader/reviewer’s perspective. She strives to help authors achieve their goals by teaching them to think of themselves as CEO/entrepreneur of a small business and helping them negotiate the business side of selling books.