How Can #BookMarketingChat Help You Sell More Books?

By Rachel Thompson | Author Marketing

May 28
How Can #BookMarketingChat Help You Sell More Books?

Easy. Just by attending the chat each week, you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada.

How Does Book Marketing Chat (#BookMarketingChat) Work?

I have had a number of questions about the mechanics of #BookMarketingChat on Twitter (every Wednesday 6pm pst/9pm est hosted by me and co-hosted by my author assistant extraordinaire Melissa Flickinger) — how does it work?

SUPER EASY, I promise. Here goes:

1) Anyone can join a Twitter chat. Just type the hashtag in Twitter (you do need a Twitter account; no, it doesn’t need to be active). You don’t have to tweet anything, you can simply follow along (it’s called ‘lurking’).
 
2) I find it easiest to go to Tweetchat.com or Twubs.com (both free), type in the hashtag once, authorize with your Twitter account, and then the software adds the hashtag for you to any tweets IF you’re participating (e.g., responding or creating new tweets). Otherwise, again, just follow along. (Some people use Tweetdeck or Hootsuite, too. Whatever you want.)
 
3) The key to participating in a chat is to ALWAYS include the hashtag in your tweets The hashtag is not just there to annoy or confuse you which is, in this case, #BookMarketingChat. People don’t understand hashtags (tip: if you’re on social media, figure it out. Nobody cares if you think they’re stupid, yada yada) and that’s okay (not really, but for the purpose of chats, you must use the hashtag to participate, not write a doctoral thesis about it). Get over yourself. 
In Social Media World, literary snobbishness does not help you. Hashtags are a part of the the culture of Twitter, Facebook, Google+, Instagram, and Pinterest. Deal with it. Learn it. Use it.
For chats, the hashtag is the glue that holds the chat together, and is the only way for a group of chatters to gather outside of the constant stream of tweets; if you don’t use it, you’ll be left out. Nobody will see your tweets who’s participating in the chat without the hashtag. Basically, you’ll be talking to yourself. Use the assigned hashtag. 
 
4) The chat is only one hour, once per week. So, don’t include the hashtag in your tweets any other day or time (unless you’re referencing something specifically mentioned during the chat).
 
Kinda like how people will tweet out #MondayBlogs on a Thursday? Yea, don’t do that. (You can use #ThursdayWrites on a Thursday though…see how that works?)
 
5) Chats move fast. Don’t feel bad if you can’t keep up. We do a summary (called a Storify) every week and pin it to the top of the Book Marketing Chat Facebook page — which would be great if you could go LIKE right now, and send us rainbows and glitter (okay, just go Like it, if you want. If you don’t want to, fine, be that way. We won’t stick needles into voodoo dolls of you or anything. Ahem.).
 
6) Not a Twitter person? Cool, you can still benefit! Even if you don’t have Twitter, you can read the summary each week on the Facebook page to benefit. The chat takes place on Twitter, but it’s about a variety of book marketing topics. So far, we’ve covered:
  • Pinterest,
  • book marketing,
  • Twitter,
  • hashtags (with Ben from CoSchedule),
  • Goodreads
  • Twitter lists
  • Facebook groups
  • Setting up promotions
  • Free days vs. discounts
  • what to blog about
  • what is branding
  • brand the author not the book

7) Expert guests wanted! Are you an expert on book marketing, social media, or branding? Contact me! BadRedheadMedia@gmail.com and be our guest! We’re generating a huge amount of tweets and exposure each week.

We always ask for feedback from chat members, so what do you most want to learn about regarding book marketing? Please leave your ideas in comments below!! 
Goodreads #BookMarketingChat @BookMarketingChat, BadRedhead Media, BadRedheadMedia.com
8) Great topics! We’ve covered everything from each social media channel to blogging to SEO to promotional ideas to email marketing to…well, pretty much everything you need to know to market your books. If you miss a week, don’t worry: we post each summary on the public Book Marketing Chat Facebook page in the Notes section — catch up when you can. 
 
9) Which account do I follow? I tweet from my @BadRedheadMedia account for the chat, and Melissa tweets from her @MelissaFlicks account, so please follow us there if you haven’t already. It really doesn’t matter which accounts you follow though, as long as you are using the hashtag #BookMarketingChat. 
10) We do this for YOU: We both volunteer our time every week, get amazing guests (who graciously volunteer their time), and do this solely to HELP AUTHORS — so we would love it if you could help spread the word, Like and share our Facebook page, follow @BkMarketingChat on Twitter, tell others how awesome it is, participate when you can, and generally help us popularize this weekly chat so we can keep it going for you!
What is #BookMarketingChat and how can it help you sell books? by BadRedheadMedia, @BadRedheadMedia, book marketing
 
Let’s do this thingy. 
Readers, please share this post so other authors know how to get this valuable free information, too! Here’s a handy tweet and Facebook share for you to copy/paste with your followers: 
Tweet: 
How Can #BookMarketingChat Help You Sell More Books? via @BadRedheadMedia http://ow.ly/8NlS300H3s1 #authors  
Facebook:
How Can #BookMarketingChat on Twitter Help You Sell More Books? http://ow.ly/8NlS300H3s1 via BadRedhead Media 
Follow Book Marketing Chat on Twitter and Facebook. We are in the process of adding a Pinterest and Google+ page soon! 
We do want to hear what you want to learn about in chats. Please give us your feedback below! 

Sign up for my newsletter and never miss a post again! I will never share your email and that’s a promise. Follow me on Twitter @RachelintheOC or @BadRedheadMedia for social media, branding, or marketing help. Increase your blog traffic by participating in #MondayBlogs (a Twitter meme I created to share posts on Mondays — no book promo)

All content © 2017 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.


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About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs,  #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

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