Jun 17

Don’t Make These 5 mistakes When Querying Agents and Publishers w/ @EvatopiaLit

By Rachel Thompson | Blog

Please welcome guest author, Margery Walshaw, founder of Evatopia, Inc., a multi-media company with divisions supporting literary management, publishing, and marketing. Clients range from individuals to major publishing firms. As Principal of Evatopia, Margery has served as an editor and publicist to novelists who are published by Berkley, Simon & Schuster, St. Martin’s Press, and Scholastic. […]

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Apr 20

Branding 101 For Authors: What you Need to Know

By Rachel Thompson | Blog

(Updated 8/26/2016) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threatens to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. Branding 101 For Authors: What […]

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Apr 07

Is Your Use of Social Media Marketing Efficient? by @wendygarfinkle

By Rachel Thompson | Author Marketing

Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author […]

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