Apr 20

Branding 101 For Authors: What you Need to Know

By Rachel Thompson | Blog

(Updated 8/26/2016)   I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threatens to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. Branding 101 For Authors: […]

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Apr 07

Is Your Use of Social Media Marketing Efficient? by @wendygarfinkle

By Rachel Thompson | Author Marketing

Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author […]

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Apr 01

10 of the Easiest Ways to Take Your Book From Novice to Number One! by @lisadouthitww

By Rachel Thompson | Author Marketing

Please welcome my guest, Gravity Imprint author Lisa Douthit, who wrote Amazon’s #1 bestselling book, Wellness Warrior – Fighting for Life in Fabulous Shoes, is a cancer survivor and Integrative Health Consultant who is passionate about healing from all perspectives. Writing is an art form. So is book marketing. I’m no expert at either. I’m an Integrative Health […]

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