Category Archives for "Book Marketing"

Jul 22

Difference Between BetaReaders and ARC Readers: What You Need To Know by @MelissaFlicks

By Rachel Thompson | Author Marketing

Please welcome Melissa Flicks, my cohost for #BookMarketingChat, author assistant extraordinaire, and general whirlwind. Melissa explains the difference between betareaders and ARC readers, and why it’s important writers know the difference.  During our latest #BookMarketingChat, we briefly touched on the topic of betareaders and ARC readers. Since we didn’t have time to discuss them in detail […]

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Apr 20

Branding 101 For Authors: What you Need to Know

By Rachel Thompson | Blog

(Updated March, 2018) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. **Note: This discussion does […]

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Apr 01

10 of the Easiest Ways to Take Your Book From Novice to Number One! by @lisadouthitww

By Rachel Thompson | Author Marketing

Please welcome my guest, Gravity Imprint author Lisa Douthit, who wrote Amazon’s #1 bestselling book, Wellness Warrior – Fighting for Life in Fabulous Shoes, is a cancer survivor and Integrative Health Consultant who is passionate about healing from all perspectives. Writing is an art form. So is book marketing. I’m no expert at either. I’m an Integrative Health […]

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