Category Archives for "Branding"

Apr 20

Branding 101 For Authors: What you Need to Know

By Rachel Thompson | Blog

(Updated March, 2018) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. **Note: This discussion does […]

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