VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW
I’d like to focus on some of the cool stuff that made my brain feel like mush when I left. In a good way.
As you may know by now, I’m always looking for new media authors, bloggers, and businesses can use to engage, create content, and sell their products without constantly spamming links on Twitter. A multi-platform approach is smart. Look at it this way: if you’re spending an hour each day on Twitter — thus putting all your eggs in one basket so to speak — why not switch it up a little? There are lots of eggs on other networks. Split your hour up three or four ways and reach more eggs in less time.
That’s called reach, my friends. And now I’m hungry.
See, when I wear my author hat, I’m known as the Queen of Snark (not self-proclaimed by the way). When I’m here at BRHM, I’m the Queen of Anti-Spam. Don’t spam your friends. Don’t spam your mom. Your mom is on Facebook. Unless you live in Hawaii, nobody likes spam. So cut it out.
Okay, sorry. (See, I can’t help myself. Can’t fight the snark.)
So…what did I learn? A lot! I’ll focus today on the visual media tools.
It’s also a smart app; with the click of a button, Instagram will follow all your Twitter and Facebook friends for you. Me likey.
WHY YOU SHOULD USE IT: I wouldn’t personally make it my main source of social media (though many have), only because I’ve established myself with Twitter, Facebook, and blogging. That said, I think it rocks and it integrates smoothly with those platforms, which makes it rock even more.
From iTunes, I just downloaded the free Instagram Tips app (fairly basic), Instafy mobile to track stats and Statigram on my MacBook. All in about three minutes.
Here’s the deal: for my purposes, as an author and consultant to other authors and small businesses, it’s a terrific way to engage on another level.
Chelsey has some terrific ideas about using video to wield your social media influence for good.
While doing that, you can also learn how to promote whatever you’ve got going on – whether it’s a charity, book, event, or said cat/unmentionable dude video – by using tags, links, and other cool tools.
WHY YOU SHOULD USE IT: YouTube ranks just behind Google and Facebook as the top Internet sites globally.
Why are you not using again?
Simple set up and controls, I can’t say enough about my delight in discovering this gem, thanks to @LorcaDamon of @GoodeReader who uses it frequently for virtual author signings and oh, wine parties (shhhh). Think of it this way: if you’re familiar with say, #pubchat on Twitter, you can do the same thing on Spreecast, only live. Cool, right?
In fact, if you want to check it out, join @Moha_Doha and I today at noon PST for a discussion on self-publishing, branding, and engagement. We’re there to answer any questions you may have! (Between the two of us, we’ve published seven books this past year alone.) And you don’t even need an account – simply sign in with your Twitter or Facebook credentials. (If you don’t want to show your face, just use the IM feature.) You can even have private chats, which makes me wonder if it will, at some point, usurp Skype.
WHY YOU SHOULD USE IT: It’s easy, interactive, and I guarantee hundreds of your Twitter and Facebook friends, readers, and potential clients are already on there using it. The question is: why shouldn’t you use it?
In my next post, I’ll cover StumbleUpon, Digg, and Reddit – terrific sites that many people are unfamiliar with and have asked me to cover in greater detail. (And of course, I promise to cover Pinterest as well. Though if you’re dying to find out more, just Google or YouTube it. It’s a great site and has lots of features to increase your social media footprint.)
Please share your experiences using the above visual media sites and any pros and cons.
I’d love to hear your comments!
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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