HAS TWITTER LOST ITS MOJO, BABY?
If you’ve read my last few posts or heck, read your stream lately (or listened to anyone on Facebook), it certainly seems so; what with the hackers, spammers, automation, and, as someone (whom I greatly respect) said recently in an article, ‘branding is ruining the organic, interactive fun for everyone.’
But…is that really true about Twitter?
From a writing and business perspective, I say no way. Twitter is still the best bang for your buck.
Okay, sure it’s free. But your time isn’t.
So, what do I mean?
Some vehemently oppose anything you don’t write organically live at that moment in time. If that works for them, great.
Why? Two reasons:
1) I don’t believe in clumping your tweets only when you’re live. There are twenty-four hours in a day. Everyone is not on when you are, right?
2) We’re all very busy people. I have a family, my own business, kids, carpool, clients, my writing (we’ll not discuss housework and the food I burn)… I can’t possibly be on Twitter all the time, even with my laptop, iPhone, iPad, Kindle Fire and three cups of coffee! It’s just not possible. And who wants to be on social media all the time anyway? It’s draining.
So I use Hootsuite to schedule in Tweets at intervals, using branded keywords, topics of interest, links to interesting content, promotional content for my own work and those of people I’m working with or supporting, etc. (I also like Pluggio as well).
And of course I tweet live. Anyone who follows me knows that.
What about Triberr? I’ve mentioned Triberr before because it’s awesomely awesome. Some people hate it but I’m not sure they understand how to use it correctly, spacing out their approved posts and mixing them in with content (no links). Ultimately you are responsible for your Twitter stream, Triberr is not. Learn how it works, the potential, how to manage your tribes. If you’re not in the right tribes, drop out of one or two. Triberr works great when you make it great.
I truly believe the reason people follow me @RachelintheOC and at @BadRedheadMedia is because they know what to expect from me. My branding for both accounts is very different but that’s what makes it interesting. RachelintheOC is all about snark, wit, humor, music, Mancode, relationships, books, authors, and yes, some promotion and social media whereas BadRedheadMedia is all about offering help, advice and tips on social media, books, sales, and marketing. (The most fun: I rarely use exclamation marks on RachelintheOC and yet they’re all over BadRedheadMedia. It’s fun to freak people out. Oops, I mean out!)
Completely different branding, yet still interactive, informative, fun.
Unless I haven’t had my coffee.
(Note on self-promotion: I generally post one tweet/day regarding my books, if that. As of this writing (May 3, 2012), I’ve put out one tweet over the past three days. I’ve sold 63 books (of my two books combined) and had 26 lends so far this month (on Amazon). Decent numbers. Point is, I am not spamming my book links all over Twitter and Facebook. Want to know what I’m doing? That’s next week – or contact me personally for consulting!)
Bottom line: The onus is on you to make your Twitter experience great. Be proactive with blocking the stupid stuff, ignoring what doesn’t warrant your interest, and giving laser focus to what does.
Can you get your Twitter mojo back now? Let me know!
I’m doing my part to help authors learn how to not spam on social media and still sell books, so I’ve partnered with some amazing women and we’ve created IndieBookPromo.com a great site to help you get exposed. Traditionally pub’d? Visit BookPromoCentral.com — we’ll expose you there, too. All for under $50 bucks! You should also follow us on Twitter: @IndieBookPromos and @BookPromoCentral — advertising, resources, info.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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