HOW TO TWEET WITHOUT BEING AN ANNOYING SPAMMER
People ask me frequently how to get the word about their books or business without spamming (sending out repeated self-promotional links).
I’ve written about this before on 25 WAYS TO PROMOTE YOUR BOOK WITHOUT CONSTANTLY SPAMMING LINKS, so I suggest reading that first.
Let’s go deeper today.
Promoting others IS a great way to engage, of course, if it also goes beyond the RT. What else can you do? Follow their blog, buy their book, give a review, interact with them on Facebook, sign up for their newsletter, introduce them to a friend, and trade guest blogs!
Zarrella showed that the tweeps with a ratio of 60-80% links have tweets that contain ‘interesting’ content also have the most followers and RTs (his study was based on millions of tweets).
The only way for you not to spam your following is to combine content tweets (no links) with promo tweets (links). A good ratio is 3 to 5:1. This should fit fairly well into that ratio (if that works for you). If you’re a professional stream only, then a 1:1 ratio is acceptable.
Twitter isn’t rocket science. Many people say they don’t know what to tweet. Hmmm. Do you know how to speak? Then you know how to tweet. Sure, there are a few ‘cultural’ tools to learn (hashtags, search, lists) but you’re smart. You can do it.
I attended the largest Hubspot webinar recently and have pages of info, but what’s relevant here is this: the most popular topics (in terms of RTs): sports, breaking news, music, tech, free, fashion, photo (not photography). Least: giveaway, hotel, iPhone, corporate, school, new, tips.
Also, 70% of people studied (hundreds of thousands) will make a purchase decision because of a blog. That’s A LOT. 50% read blogs at least once/day.
I schedule about two hours apart (using Hootsuite), and then mix in with links to current events (using Buffer or Hootsuite), RTs of others’ links, an occasional link to my own books (tip: add your book link to your Twitter bio!), blog posts, and other interesting info.
I say partial automation because I check in frequently, interact, engage, and live tweet also. Using a combination of Hootsuite and Buffer (they have a great Chrome extension) works best for me. I also like Pluggio.
I hope this gives you some ideas about what to tweet about and how to improve your content (no links) to promo ratio (links). The key is balancing your content so it’s not an automated stream of strictly self-promotion.
I’d love your thoughts and comments below!
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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