Why PRODUCT Is The Most Important Part Of Your Platform

By Rachel Thompson | Author Marketing

Mar 13

Why Product Is The Most Important Part Of Your Platform someecard finishing

 

In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.

 

Today, I’m going to focus solely on the most important component: product.

 

Your book is your product.

 

You are your product.

 

Do we brand the book or the author? Always brand the author. However, you must create a spectacular product first!

 

What came first: the author or the book?

 

Let’s look at these two components in detail.

 

BRANDING THE AUTHOR

 

Do people walk into a bookstore or browse online for the latest release from We’re AllThat Publishing? NO. They look for a specific author they favor, a book they’ve heard about by a specific author, or let’s face it, what’s free or on sale.

 

1)    Authors. You need to own who you are and what you write about as an author, in every way, across every channel.  Crucial to branding the author is understanding, yet again, your keywords and using them consistently.

 

I myself chose my keywords early on based on what interested me and what I write about consistently: men and women, love and loss, relationships and sex and well as social media and author marketing for my business.

 

This is not a difficult formula to figure out: what do you write about? Start there.

 

What interests you? What excites you? What are you passionate about? Add that.

 

Boom. Done, baby.

 

2)         Platform. Once you have that figured out, start sharing blog posts (use #MondayBlogs to share your latest post and retweet others), information, pictures, resources, guest posts, books and posts written by others…whatever – about those topics.

 

Here’s the main reason you want to brand you and not your book: you will write more books. Many authors write about the same subjects or create a series; however, what if that’s not the case?

Here you’ve created a whole social media, site, blog, etc., platform for a specific book and then, when you release the next one, what then?

 

No. Save yourself this newbie mistake and brand yourself. Your Twitter name, Facebook page, website (buy the domain!), email newsletter – everywhere – should be consistent.

 

 

 

BOOK

 

I’ve pretty much talked ad nauseum about making sure you hire a professional editor, proofreader, formatter, and graphic artist to create the best possible product you can.

 

Of course, it starts with the writing. Whether it’s fiction or nonfiction, you must be realistic about your talent and figure out where you need improvement. Because let’s face it: if your work is weak, the cracks will show and you won’t sell.

 

How do we go about this?

 

1)    Critique Group. Many authors sit in their little bubble and never reach out to others – for fear of criticism. Well. What do you think happens when you release your book and people start reviewing it?

 

Get over yourself. This is the real world. Truth can hurt but it can also make you a much better writer. Share your stuff with other writers you trust, join a Google or Facebook group of authors in your genre, share excerpts on your blog and ask for honest feedback.

 

2)    Just write. You don’t need an MFA (Master of Fine Arts) to write a book. But I do suggest taking some classes in creative writing if you can (online or live), or at the very least, read some books about it (or participate in a prompt – Scintilla is happening right now! or check out Becky Tsaros Dickson’s weekly prompt) and start practicing the suggested tasks. Start writing every day – no matter if it’s on your book, a blog post, a guest post, for a business site, a story for your kids – whatever!

 

Why is this helpful? Besides the obvious reasons of ‘practice makes perfect,’ you are learning about your own style, what you’re good at, and developing your own vision and creative process. You will need to know this as you navigate the murky publishing waters when you do publish.

 

It took me over fifteen years of corporate sales and marketing for me to stop making excuses not to write. I’d always wanted to make a living at it – but all the planning and classes and chatting on Twitter with other authors did not a book make. I didn’t know exactly where to start, so I took classes, did assignments, and learned what I did well — and not so great.

 

3)         Blogging. If blogging is your entre into the writing world, don’t dismiss it. My first book (and thousands of others), started with our blogs. It’s a great exercise in learning what you’re good it – and what you’re not so good at.

 

 

And here’s a neat little trick: you can brand yourself now as an author even if your book isn’t out yet. Work with your keywords: write about the topics you know or are passionate about. Brand yourself in social media, on your site, as a blogger. Get your name out there.

 

If you’re not sure where to start, read more of my blog or others who write about author marketing. I recommend Lori Culwell or Stephanie Chandler. Both are fabulous and have books out about how to market yourself and your book. And they know: they are both successful authors and businesspeople.

 

Branding works hand in hand with your book or product. No question. That’s one of the basic tenets of author marketing.

 

There truly is no ‘either/or,’ but a matter of both.

 

Did you enjoy this article? Subscribe to my blog and you’ll never miss my weekly posts! Just enter your email address over on the right hand side of this page >>>>. It’s easy, and I won’t share your email address with anyone. Redhead’s honor. 

Need personalized help? Check out my BadRedheadMedia.com services page.

 

 

 

 

 

 

 

Related articles
Share
Tweet
Share
Share
Follow

About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post,  IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

Related Posts

How Much Money is Enough to Make from Your Writing? by guest @colleen_m_story

What is the Clubhouse App and How Can Writers Benefit? with @helpmenaomi

How To Share Your Blog Posts For Maximum Visibility

This is How to Safely Choose Colors for Your Author Website by Guest @ThDigitalReader

Leave a Comment:

(62) comments

Rachel Thompson (@RachelintheOC) March 13, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/HyBii7GCVM by @BadRedheadMedia

Reply
Dennis Sharpe March 13, 2013

Not that I’ve come to expect any less from you Rachel… and not that it needs to be said… but… Genius. (applauds)

Thank you.

Reply
    Rachel Thompson March 13, 2013

    Aw, thank you, Dennis.

    I asked my Twitter and Facebook following which they felt was most important, and most agreed on ‘product,’ though a few mention ‘place,’ which will be the focus of next week’s article. 🙂

    This is my personal opinion, but I just can’t see how selling something that’s subpar can benefit anyone.

    Reply
Rachel Thompson (@RachelintheOC) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/7QH17D42A6

Reply
Rachel Thompson (@BadRedheadMedia) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/9Z0EATla3P by @BadRedheadMedia

Reply
Wendy (@wendybooks1) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/KGYMTMMUoH via @BadRedheadMedia

Reply
Julia R Barrett (@JuliaRBarrett) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/TsDknAGvDa via @BadRedheadMedia

Reply
ThoughtsFromParis (@tfpHumorBlog) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/YKEkKsXi7x via @BadRedheadMedia

Reply
Jocelyn (@grandbabycake) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/2GwcMPSXjQ via @BadRedheadMedia

Reply
Toni Rakestraw (@ToniRakestraw) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/SQXoCSjMIT via @BadRedheadMedia

Reply
@BettyDharma March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/zsH0K04ezV via @RachelintheOC

Reply
Sandra de Helen (@dehelen) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/4ptFfiTzAj via @BadRedheadMedia

Reply
Tracy @ Momaical.com (@Momaical) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/Yh6preICTT via @RachelintheOC

Reply
Damien (@newbiewriters) March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/Pa6nJEUZ6O via @BadRedheadMedia

Reply
@LAStory March 14, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/so2xTROOsM via @BadRedheadMedia

Reply
Amber Norrgard (@AmberNorrgard) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/RSL1h0xqgj via @BadRedheadMedia

Reply
Cari Lorine (@Meetmyhusband) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/0G20dJtz39 via @BadRedheadMedia

Reply
Daniel Sharkov (@DanielSharkov) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/4mykLd0ExZ via @BadRedheadMedia

Reply
Lorca Damon (@LorcaDamon) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/cvWS9EqIRj via @BadRedheadMedia

Reply
Andi-Roo (@theworld4realz) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/GxuKdiLWM4 via @RachelintheOC

Reply
Becky Gaylord (@BeckyGaylord) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/OSBDf2pFKj via @BadRedheadMedia

Reply
A.R.Karthick (@arkarthick) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/WXc4ruxkSJ | via @BadRedheadMedia

Reply
Big Girl Branding (@BigGirlBranding) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/wzuMez2tBA via @BadRedheadMedia

Reply
The Photo by guest @AmberNorrgard March 15, 2013

[…] Why PRODUCT Is The Most Important Part Of Your Platform […]

Reply
BestSellingReads (@BestSellingRead) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/pKj98kqHHg by @BadRedheadMedia

Reply
Sté Kerwer (@dukeo) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/HekmV43QhG via @BadRedheadMedia

Reply
Dianne Solberg (@Wxmouse) March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/4skX4qO2pA via @BadRedheadMedia

Reply
@IntricateKnot1 March 15, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/LqZvRYCVHF via @RachelintheOC

Reply
Eddie Gear (@EddieGear) March 16, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/GTqxWaT3yF via @BadRedheadMedia

Reply
IndieBookPromos (@indiebookpromos) March 16, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/iLjac1VEYC by @BadRedheadMedia

Reply
Marie Walker Riddle March 16, 2013

Great information! Thank you for sharing.

Reply
Joe Prasad (@ThinkNewMedia) March 16, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/9v5Yy1b0MR via @BadRedheadMedia

Reply
Steve Cassady (@SteveCassady) March 17, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/bdlmK3SgUF via @BadRedheadMedia

Reply
Amberr Meadows (@amberrisme) March 17, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/pU35YYjhyy via @RachelintheOC

Reply
Jim Dougherty (@leaderswest) March 18, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/BW90OS9TOk via @BadRedheadMedia

Reply
Rachel Thompson (@RachelintheOC) March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/otY84n1j4T via @RachelintheOC

Reply
Rachel Thompson (@BadRedheadMedia) March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/eZ8emrEDCb via @RachelintheOC

Reply
RachelintheOC (@RomPromoCentral) March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/aNaWGL2mOm via @RachelintheOC

Reply
@EroticRomPromo March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/aC5yrJTGL2 via @RachelintheOC

Reply
Cassandra Page (@CassandraPage01) March 18, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/Iv10SWPsQc via @BadRedheadMedia

Reply
Rachel Thompson (@RachelintheOC) March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/tISzCeMen3 #authors #writing

Reply
Monday Blogs (@MondayBlogs) March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/x6iGZBRY7w #authors #writing

Reply
@EroticRomPromo March 18, 2013

#MondayBlogs Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/b9J338GbpA #authors #writing

Reply
Ross Quintana (@Ross_Quintana) March 19, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/VeAOzXoi4X via @BadRedheadMedia

Reply
@Bill_Simmel March 19, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/6y2E61nWvZ via @BadRedheadMedia #marketing #smallbiz

Reply
Rachel Thompson (@BadRedheadMedia) March 19, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/eZ8emrEDCb

Reply
@garyoneil2 March 19, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/zHTZE1tkcm via @BadRedheadMedia #marketing #smallbiz

Reply
IndieBookPromos (@indiebookpromos) March 19, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/INkppfiRE2 The 4 Ps: product, place, promotion & pricing. #agree?

Reply
Justin Bogdanovitch (@JustinBog) March 20, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/F0SYGRWuKT via @BadRedheadMedia

Reply
3 Tips To Help You Contact Book Reviewers March 20, 2013

[…] « Why PRODUCT Is The Most Important Part Of Your Platform […]

Reply
Rachel Thompson (@BadRedheadMedia) March 20, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/XI9DRwVWBI The 4 Ps: product, place, promotion & pricing. #agree?

Reply
Rachel Thompson (@RachelintheOC) March 20, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/RKWsRBapAi The 4 Ps: product, place, promotion & pricing. #agree?

Reply
Shawn Scarber Deggans April 5, 2013

And honestly, this is a great advantage for authors in the overall internet marketing game. I tried my hand at various internet marketing strategies in it becomes clear real fast that unless you have an amazing, quality product that you aren’t going to make any money. Product is the hub on the old wagon wheel.

Great article as always.

Reply
    Rachel Thompson April 12, 2013

    Thanks Shawn. There’s no question, the product (whatever it is) must be amazing in all aspects or it will not sell. Just because someone wants to write a book does not mean it will sell. That’s a well-known fact. And that’s how it should be — it’s a lot of work to sell a book. Getting visibility and exposure is a critical component but again, it’s up to us as product creators to make sure people have nothing to pick on.

    Well, almost nothing. People always find something!

    Reply
Self-Published Books Are All Crap April 8, 2013

[…] we do all the hard, icky stuff ourselves. We’re not only writers, we’re project managers. I’ve written previously about product being the most important part of any author’s platform. If your book sucks, […]

Reply
Invest In Your Book For Successful Sales April 12, 2013

[…] kind of blogs, but a reader suggested I address this so I am. I’ve written before how product is the most important part of your platform, but I’d like to break it down […]

Reply
Top Tips To Creating A Dynamic Twitter Account April 26, 2013

[…] Why PRODUCT Is The Most Important Part Of Your Platform […]

Reply
Rachel Thompson (@RachelintheOC) May 17, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/2wQKFPEsAE Do you agree? Read, then comment. Thx!

Reply
@ghodgkins May 18, 2013

Why PRODUCT Is The Most Important Part Of Your Platform http://t.co/rg5gPWyftA Do you agree? Read, then comment. via @rachelintheoc

Reply
How NOT To Sell Your Book On Twitter! May 20, 2013

[…] your book, there are far more effective options. And it’s only one small part of your author platform. Next post, I’ll break down the platform […]

Reply
What Is #MondayBlogs and Does It Work? March 17, 2014

[…] Why PRODUCT Is The Most Important Part Of Your Platform […]

Reply
Add Your Reply

Leave a Comment:

Previous Post 4 Top Tips for Creating A Spectacular Author Platform Next Post 3 Tips To Help You Contact Book Reviewers
>