Social media is funny. People are cool and awesome and weird and funny. I love all of it (except for cyberbullies — they deserve every horrible thing headed their way. And stalkers…they suck, too.)
People sometimes question what I post on my Twitter stream or Facebook wall — it makes me wonder: why do they care what I share? Here are some of the silliest and funniest.
RELIGION AND POLITICS
If you’ve followed me for awhile, you know that I feel strongly that authors risk alienating potential readers by focusing too much on religion or politics, or engaging in discussions that have little or nothing to do with their books and focus on these topics instead. I’m not saying to NEVER engage in these discussions — that’s not it at all. I’m saying that, from a marketing perspective, authors should think long and hard before making the decision to potentially polarize their readers and lose sales in a public way.
Many disagree. One guy so vehemently disagreed with me that he refused to read this article I wrote about it, and harangued me for about 50 tweets, about the article he refused to read — much of it not even related to the topics in the article — until I blocked him.
Listen, this is my blog and I can express my opinion. If you disagree with me, cool. That’s fine by me. You have every right to believe what you believe, as do I. As does anyone. In fact, start your own blog so you can whine about a redheaded female writer/consultant who dares to express her own opinion. Just don’t tell me what I should or shouldn’t write and I’ll happily return the favor.
Yes, a guy (why is it always a guy?), a male author, was livid — as in SCREAMING AT ME IN ALL CAPS — for daring to quote Plath. Apparently, he has quite an issue with the ‘spoiled, rich dead poet,’ and felt that I had no right to quote her. Whatever your feelings are regarding Plath (or any writer), what is the point of going off on a fellow writer for sharing something that resonated with them personally? (The quote was about depression, which interestingly, knows no class barriers.)
Why lash out? Why not just unfollow? I don’t know.
Maybe he felt better after he was done ranting. *shrug*
I posted something on Facebook and a guy (again) said: are you ever NOT on Facebook? I’m sick of seeing your updates.
Of course! But, why does he care? Or why not just unfriend me?
Social media is my business, so of course I share a lot of content: articles, promotions, pictures, quotes — not all about me, mostly tips and promotion of others. I’m also managing multiple client pages, connecting with readers, bloggers and reviewers, and chatting with many influencers.
Did he probably take the time to see what all I’m posting before spouting off? No. And I wouldn’t expect him to. People check in quickly on Facebook or Twitter, on our way to other things. He’s right, in that I do post a lot of content — mostly scheduled via Hootsuite and Pluggio, because I can’t possibly be all places at once.
I could’ve been a smartass about all that, but I wasn’t. It’s just not worth it. I politely thanked him for his perspective.
Take nothing personally. Everyone has their own agenda, whether it’s simply to watch cat videos or to discuss one’s love or hatred of Nutella. We don’t really know, do we? Unless we know that person in real life, they are truly a mystery. We only see a tiny part of that person, their persona, if you will. If they have a bad day and take it out on us, does that mean we have to jump into it with them, or go hide and cry in a corner because someone is ‘mean?’
If you find yourself having a bad day, or feeling that the pressure of social media is just too much, shut it off. Walk away. Talk to your dog. Play with your toes.
Social media will still be there when you get back.
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Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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