Looking for more social media tips? Check out my latest Huffington Post article!
When it comes to marketing our work (authors, artists, musicians) on social media, here is what’s interesting: When you suggest to an author, who is doing nothing but spamming (repeatedly sharing the same link to hundreds or thousands) their book links on Twitter, Facebook, etc., to unsuspecting and frankly, uninterested people, that maybe, just maybe, they might want to interact, connect, share, promote others instead or in addition to blasting their own stuff and they YELL AT YOU IN SHOUTY CAPS when you dare suggest that what they’re doing is…
Well, what exactly?
- Wrong? Maybe. Twitter does have spam guidelines, which these folks are clearly violating (and probably don’t know or care about),
- Ineffective? Depends on what parameters you define (more below),
- Annoying? Clearly. No question,
- Lazy? Yes.
Is It Wrong?
Social media is about building relationships — it’s not radio (one-way broadcasting). Twitter does have rules, and if you look at the Help section on what constitutes spam, it’s about a page long. What stands out for authors is this:
- If your updates consist mainly of links, and not personal updates, you are spamming.
- If you send large numbers of duplicate @replies or mentions, you are spamming.
What to do? Familiarize yourself with the guidelines of each social media channel before you jump in. Twitter has rules (check their wonderful Help Section for answers to practically any question), and if you are doing nothing but spamming your links, you deserve to be suspended.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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