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Rachel,
This article by Dana is great for every Twitter user new or a pro. So many folks think they know the ropes of Twitter or social media yet seem to not even consider the basics of common coutesy. Thanks for publishing this great and thought provoking reminder of how to use Twitter and basically most of social media especially to consider using good manners. Its not all about “you” all the time. I appreciate your work Rachel.
Your fan,
Susan Fox
Gaga’s Garden
Susan,
I’m so glad you found it helpful! And I agree, Rachel is great!
Peace, love, and writing!
Dana
Am I missing something? This is an excellent informative article, but I’m starting to feel frustrated. As an author with a new book on Amazon and the audiobook version scheduled for release next month, I’m trying to become twitter-literate by reading how-to blogs posted by authors with huge twitter followings. Considering the time it takes to build a twitter following, I am obviously late in starting this process. However, when I see the anemic book sales of the twitter superstars that write said articles, I can’t help but wonder, “Why bother?”
Dana, please don’t take that as a personal affront; it definitely is not intended as such. Before investing the significant time required to build a twitter following, I need to know or at least believe a payoff is in the offing. On my previous book, expending the effort to secure book reviews seemed to create far better returns on that time investment than all my social media efforts combined.
Reply
Hi Dean — I’m the owner of this blog, with a large Twitter following. I started building my Twitter following aggressively in 2009, a full 2 years before I released my first book. It’s now 2014, I have 160K or so followers, 3 books out, my latest Broken Pieces is consistently #1 or #2 on Amazon’s paid poetry list and top 25 on paid Women’s Studies. I can’t say that Twitter is the reason, but it doesn’t hurt. it’s one of maybe 20-25 tools any author has at our disposal.
Reviews are great — I agree. But it’s not either/or. Use your time wisely, use tools like Hootsuite or Buffer to manage your social media so you can spend time getting reviews, writing more books, interacting and building relationships with readers and targeting the right demographic. Being a writer is a full-time job, one that most of us do along with our regular full-time jobs! It’s not easy, but most of the things we love to do in life rarely are.
Thanks for your comments, Dean!
Reply Rachel,
Thanks for replying. It is heartening to see your success. I particularly appreciated your ‘tools’ link. While I have done several of your listed steps, I still have a ways to go. That blog post relates closely to my experiences since jumping into self-publishing.
When I released my first book, I went through many of the same steps; sales soared for a time. However, the novella never gained traction. It forced me to ‘stop whining’ and look inward, to take a hard look at my product (and to listen to the few negative reviews nestled amongst the raves). I finally realized I hadn’t complied with step 1 of your list of tools.
A year and a half later (this time with the help of a professional editor and a small army of beta-readers), the novella has grown into a full-length, significantly improved novel.
Now it’s time for me to get to work on the rest of your listed tools.
Thanks again, Rachel.
Reply Hi Dean!
I commend you for taking a step back and looking at what you can do to grow your following. It can be quite overwhelming! I’m not nearly as far along as Rachel so like you, I still have much work to do. May I recommend a few additional resources that might be helpful for you (they sure have been for me):
The War of Art by Steven Pressfield – This book may change the way you see your mission as an author. It will hit you right where it hurts but maybe you’re like me and you need a swift kick in the butt to get you to turn pro.
Author Publisher Entrepreneur by Guy Kawasaki – This book is by far the best in explaining the new paradigm self-published/indie authors are finding themselves in today. It’s no long just about writing a great book, it’s about connecting with readers, marketing your work, and viewing what you are doing as a business.
Rachel is a GREAT resoruce so be sure to keep following her as well. You are on the right path, Dean. It’s not an easy path but you will reap the rewards if you do the work. I am seeing that myself right now.
Peace, love, and writing!
Dana
There are lots of “secrets” to Twitter and any social media but I wanted to say that acknowledgement is only part of the equation. In my experience, interacting is the most powerful thing you can do. And I don’t mean barely acknowledging that person because you don’t have time to talk or even remember who they were. Yes, retweeting is good but commenting on tweets and getting into short conversations is far more authentic. Does it take time? Yes. And sometimes you don’t get much of response (because the person is flying by your tweet, trying to promote others so he/she can in turn be promoted) but that doesn’t matter. I’ve made friends on Twitter and while I don’t have many followers, more and more people are following me because they see me interacting.
Interacting, talking to people sets you apart like nothing else.
Besides you might have over 10K followers but how many people are reading your tweets because they have you on some list they barely look at? Or they have you on “mute?” It’s not just about numbers of followers.
Reply Hi Cindy!
You make a good point. Acknowledgement without connection isn’t really engagement. I agree that you need to go deeper and try to make a real connection. It’s tough however when there is so much to do (especially for Indie authors like me). But like you said, it can be very worth the investment of time in the long run when you make the right connection.
Thanks for bringing up this important part of the “secret.” 😉
Peace, love, and writing!
Dana