Today I am pleased to answer writer Camela Cami Thompson‘s question “How the heck do I use Pinterest in an engaging and relevant way?” [share ]After Twitter, Pinterest is my favorite social media platform. [/share]For those of you who don’t know, Pinterest is a visual social media platform. This means all the content you share on Pinterest will be image heavy. So how can authors use Pinterest to connect with readers?
Determine who your audience is. If you write young adult fantasy, your audience will be very different from someone who writes cookbooks. So who is your audience? What readers are you hoping to engage?
Create a list of topics your audience is interested in. Once you know who your audience is, take some time to research their interests. If you write young adult fantasy, your audience may be interested in other fantasy novels, other young adult novels, unique worlds/places, and clothing/jewelry from other cultures. Compare that to a non-fiction audience that may be interested in writing tips, books about writing, how-to guides on writing, and practical advice. Know what they are looking for.
If you haven’t already, create a Pinterest account and create boards for each of these topics. Make sure you keep the title of your board at 26 characters or less and that you use the board description to describe what you are posting on the board in searchable terms. With Pinterest, being clear is always better than being clever! The clearer you make your boards and pins, the easier it is for others to find the topics you pin.
Pro tip: Create new boards as secret boards and only publish them once you have pinned five or more images to the board.
Pin images! Be sure you pin images that go with your board and pay attention to the description of each pin. For example if you write non-fiction about writing and you want to pin an article you read about how to create a killer outline, be sure your description shares information about the article, and even add in your own thoughts!
Pro tip: Once you have gained more than 25-50 repins on any of your pins, create a best pins board like this one by author and social media voice Peg Fitzpatrick. If you are looking for more inspiration for popular boards try Rachel Thompson’s poetry board or check out a few of mine below!
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.