Different Types of Content Ideas for Authors by @K8Tilton


In my social media training work I come across a lot of authors who do not know what to share on social media. Many of these authors fall to sharing just articles they like or promotional messages of their books. There is a better way. After consistency, variety is the key to social media success. Here are different content ideas for authors you can use today.


  • Share a picture of your current read and ask your audience “What are you reading?”
  • Share a picture of your writing workspace.
  • Share a picture of the stunning sunset or snow outside your window.


  • Ask your readers to help you name characters when you are stuck.
  • Ask for casting suggestions for your latest book.
  • Ask simple yes/no questions such as: “Do you like the snow?”
  • Ask your readers what their favorite hobby, movie, book, or TV show is.


  • Share a quote that resonates with you and your brand.
  • Share a quote from your latest book. (Just remember this is promotional, so do so sparingly).
  • Share a quote from your current read.
  • Share a quote from your favorite author.


  • Share facts about books.
  • Share facts about publishing.
  • Share facts you found while researching for your latest book.


  • Share tips for inspiring writers.
  • Share tips related to the nonfiction subject you write about.

What’s going on in your life

  • Share updates about your everyday life. These little statements show readers that you are a person, just like them.

Talk back: What content do you share on social media? What content do you wish authors wouldn’t share on social media?

Sign up for my newsletter and never miss a post again! I will never share your email and that’s a promise. Follow me on Twitter @RachelintheOC or @BadRedheadMedia for social media, branding, or marketing help. Increase your blog traffic by participating in #MondayBlogs (a Twitter meme I created to share posts on Mondays — no book promo) and enter my free feature giveaway here. 

Pictures courtesy of http://pixabay.com/


  1. cathyshouse on February 16, 2015 at 2:20 am

    I try to mix it up and mostly put quirky things up that come to mind. I sometimes share those jokes about grammar and English language usage. I don’t like to know too much detail about the flu bug hitting the family and I things that seem like Too Much Information. Politics turns me off. I like to post and read things that are fairly light or give me good information or make me think. I enjoy photos.

    • Kate Tilton on March 3, 2015 at 11:39 am

      Sounds like you have a good balance Cathy. You can certainly share things that are personal without being TOO personal, photos are a great way to do that. I tell my authors to have a focus on what their audience is looking for by picking a few topics and using different types of content to share on those topics. That way things are interesting for everyone.

  2. Gloria McBreen on February 16, 2015 at 6:02 am

    Thank you Kate. Interesting advice there, especially for beginners like myself.

    • Kate Tilton on March 3, 2015 at 11:41 am

      Thank you for checking out my article Gloria! I love sharing social media tips and am happy it helps.

  3. J.H. Moncrieff on February 20, 2015 at 12:00 pm

    Great tips! Even though I’ve been in marketing for a while, I sometimes run dry when it comes to what to say. These are fantastic ideas.

    Bookmarked and saved. 🙂

    • Kate Tilton on March 3, 2015 at 11:42 am

      Aw! Thank you so much. I’m honored you would bookmark this for future use <3. Please let me know if you have any questions you'd like to see covered in future articles!

  4. The Reason Your Author Platform Matters on February 21, 2015 at 8:59 pm

    […] Different Types of Content Ideas for Authors by @K8Tilton […]

  5. Be Genuine on Social Media | BPK Gunung Mulia on December 1, 2015 at 3:18 am

    […] Share more than links. One of the biggest problems I see on author’s social media is a lack of any type of content outside of links. If you need some ideas on what type of content you can share, check out this article. […]

Leave a Comment