Susan is driving home from work and hits the worst traffic of the month; now a half an hour drive suddenly becomes a two-hour drive. But despair Susan does not, because with this extra time she can catch up on the latest podcasts she’s subscribed too.
Mike works from home as a full-time author, but currently has a six-hour car trip planned to get to a book festival. What can Mike do with all those hours stuck in the car?
Podcasts, my friends, podcasts.
In recent years, the popularity of podcasts has skyrocketed, and for good reason. With the improvement of technology, subscribing to podcasts to kill that dead time in the car on the daily commute or while battling the bulge at the gym is becoming the norm.
So what does this matter for authors?
In order to reach your podcast loving audience you have a few options:
You can do any of these or all of these. The choice is up to you. Podcasting is a way to expand your audience and improve your book marketing. This is something you want to consider with care. If you don’t have the time to commit to making a podcast of your own, or fear being in front of the mic, try guesting on a few podcasts to get your feet wet. Audio content has an amazing way of connecting with readers on a more personal level.
There are numerous podcasts out there authors can use to improve their marketing and writing skills. Some podcasts are geared directly for authors while others focus on the online business owner (and if you are self-publishing, this is you!). Instead of wasting time on your next car trip, try listening to one of these great podcasts.
Before you hop in the car next or head to the gym, subscribe to a few of these amazing podcasts and watch your book marketing soar!
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Kate Tilton has been serving authors since 2010. Founder of Kate Tilton’s Author Services, LLC, Kate works as an author assistant, social media manager, and speaker with the mission of connecting authors and readers. Kate is the creator and host of #K8chat (Thursdays at 9pm Eastern on Twitter) and has appeared on popular media such as Publishers Weekly and Library Journal. You can find Kate on katetilton.com.
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