How to Create an Author Facebook Event by @MelissaFlicks

By Rachel Thompson | Author Marketing

Jan 17
social media audit packs, BadRedhead Media, @badredheadmedia

Fabulous guest post by Author Assistant Melissa Flickinger! Read and learn!

Facebook events, Melissa Flickinger, BadRedhead media

On any given day, thousands of people receive multiple invites to Facebook events.  Just this week alone, I was invited to over twenty Book Release Day events!  And in 2015, I hosted plenty of them myself. Here are a few things I’ve learned on setting up a successful Facebook event.

What is a Facebook Event?

First, for those of you who don’t know what a Facebook Event is:

A Facebook event is a online-based page which can be created by any Facebook user and set for specific days and times. The events can be set to private or public.  The host and/or co-hosts can invite their friends, group members or fans of a page to join.  

For authors, the most common type of event is called an “Author Takeover,” in which the host will schedule a variety of authors to takeover the event page for a specified amount of time. Games, giveaways and contests are commonly featured.

Create An Event

Let’s say you have a book coming out in a few months and you’re thinking about creating a Facebook event to celebrate the big Release Day. Here’s what you do:

  1. (You’ll want to create from your author page rather than your personal profile.) Click on “Events” link on the left-hand side and then click the “Create” button on the top right.
  2. Be sure to change the event from “private” to “public” so that your event is easily shared and others can invite as well.
  3. You can then choose to upload your own banner. For best results, use a 1920 X 1080 pixel image (16:9 aspect ratio) with little or no text.
  4. Add your event details: title, location, date/time, co-hosts, description and category.
  5. Click “Create” at the bottom and you’re set up!

Now you have this freshly made event page.  What do you do with it?

  • For starters, I suggest creating this page 2-3 months in advance and begin inviting friends, family, fans.  Have them invite their friends, family, fans and so on.  Side Note: Just be sure to invite people who actually WANT to be invited to events.  Don’t bombard everyone with invites.. because that’s spammy.  No one likes that.  If you aren’t sure who to invite, share the event link on your wall and give your followers a heads up on what it’s about.
  • Keep your event page active by posting promotional graphics, book quotes, updates.  You can even cross-promote with other author events.  Run some contests and giveaways leading up to the actual event date.
  • If you are featuring author takeovers, start planning your schedule and filling in the available time slots.  Have those authors share and invite as well.  Be sure to post your author takeover schedule and pin it to the top of the event page.
  • OR try something different.  Host a fundraiser for your favorite cause, have a real-time Q & A session, have a weekend-long book discussion.  The choice is yours.

During The Event

What do you do during the actual event? Make it fun, keep people engaged!

  • Do a Google search for “funny memes” and you’ll have millions to choose from.  Post one and have your party-goers caption it.
  • has a free option for users to create a giveaway.  Come up with a fun giveaway and use Rafflecopter to have fans follow you on Twitter to enter for a chance to win.
  • Tell the fans about yourself:  What area are you from?  What kind of things do you do when you’re not writing? Tell them some fun facts about yourself.  Let them know about your latest or upcoming release- but don’t overdo it: no one wants to attend a party where all they see is “buy my book” posts.  If they like you as a person, they’ll be more inclined to check out your books.  

Events are NOT about book sales; they’re about interacting with fans, reaching out to potential readers and promoting your brand: YOU!


Melissa Flicks Author Services Author Assistance BadRedheadMedia staff writer book marketing manager

Founding her own Author Assistance business Melissa Flick’s Author Services in 2016, Melissa is passionate about helping authors through the publishing and marketing process.

Melissa currently co-hosts #BookMarketingChat with founder & host, Rachel Thompson (@BadRedHeadMedia) Every Wednesday 6pm PST/ 9pm EST.

She is a self-proclaimed book nerd and coffee addict.

Melissa Flick’s Author Assistance (Business Site) | M.L. Flickinger (Blog) | Facebook | Twitter | Pinterest

Sign up for my newsletter and never miss a post again! I will never share your email and that’s a promise. Follow me on Twitter @RachelintheOC or @BadRedheadMedia for social media, branding, or marketing help. Increase your blog traffic by participating in #MondayBlogs (a Twitter meme I created to share posts on Mondays — no book promo)

All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.

Royalty-free photo courtesy of Unsplash

About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, The San Francisco Book Review (BadRedhead Says…),,, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

Leave a Comment:

(3) comments

Melissa January 18, 2016

Thanks for letting me drop by 🙂


Thanks for a great summary! Exactly what I was looking for 😀


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