Fabulous guest post by Author Assistant Melissa Flickinger! Read and learn!
On any given day, thousands of people receive multiple invites to Facebook events. Just this week alone, I was invited to over twenty Book Release Day events! And in 2015, I hosted plenty of them myself. Here are a few things I’ve learned on setting up a successful Facebook event.
First, for those of you who don’t know what a Facebook Event is:
A Facebook event is a online-based page which can be created by any Facebook user and set for specific days and times. The events can be set to private or public. The host and/or co-hosts can invite their friends, group members or fans of a page to join.
For authors, the most common type of event is called an “Author Takeover,” in which the host will schedule a variety of authors to takeover the event page for a specified amount of time. Games, giveaways and contests are commonly featured.
Let’s say you have a book coming out in a few months and you’re thinking about creating a Facebook event to celebrate the big Release Day. Here’s what you do:
Now you have this freshly made event page. What do you do with it?
What do you do during the actual event? Make it fun, keep people engaged!
Events are NOT about book sales; they’re about interacting with fans, reaching out to potential readers and promoting your brand: YOU!
Founding her own Author Assistance business Melissa Flick’s Author Services in 2016, Melissa is passionate about helping authors through the publishing and marketing process.
Melissa currently co-hosts #BookMarketingChat with founder & host, Rachel Thompson (@BadRedHeadMedia) Every Wednesday 6pm PST/ 9pm EST.
She is a self-proclaimed book nerd and coffee addict.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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