What is a Media Kit and Why You Need One by @MFlicksAuthors

What is a Media Kit & Why You Need One by @MFlicksAuthors, Melissa Flicks via BadRedhead Media, Rachel Thompson, Book Marketing Whether you are a multi-published author or in the process of penning your first novel, [share ]an author media kit is an essential time-saving tool.[/share] Also known as a “press kit,” a media kit is a collection of information pertaining to you, the author, and your book(s).

Why do you need a media kit?

Your author media kit will come in handy when you are reaching out to book bloggers, setting up book tours, contacting event planners, inquiring to publishers and agents, planning online promotions…etc. Imagine having to search through your computer files every time someone requests your author and book information. What a pain! Having it in all together in one doc will cut down on wasted time and let you get back to doing what you love- writing!

(Here’s an example of Rachel’s media kit.  We update it frequently.)

Making your media kit available on your website and blog is also a great way for others to easily find information on you and your book. You can add your media kit as an individual page, on the sidebar in a downloadable link – either way, be sure to label it clearly.

What should you include your author media kit?

Start with the basics:

  • Author photo
  • Author bio – both short and long version
  • Contact info – social media, email, phone number and mailing address (if applicable)
  • Book details – front cover jpeg, blurb, purchase links, praise/endorsements/reviews
  • Book awards
  • Press release; articles, mentions, interviews

You may also include:

  • Interview topics: 5-10 topics
  • Book club discussion questions: 5-10
  • Excerpts
  • Sharable posts and/or images

Final tips/thoughts: 

Personally, I like to use Google Docs to create media kits. I like that it saves the live doc online and is easy to update and share. (This is really great for authors who collaborate with assistants and agents). You can download the doc into Word and save to your computer desktop so it can be pulled up quickly when needed.  

Free stuff!

Want a downloadable media kit template? Subscribe to Melissa Flick’s Author Services Newsletter and I’ll email super-easy downloadable media kit template to you as a thank you. Connect with me on Twitter or Facebook

Melissa Flickinger




  1. […] marketing items are media kits and street teams. Rachel Thompson lays out what a media kit is and why you need one, and Kerry Lonsdale discusses street teams: when and how to start them when you have nothing to […]

  2. Branding 101 For Authors: What You Need to Know on August 26, 2016 at 10:18 am

    […] can brand your bios anywhere: your author bio, social media bio, in your media kit, on your Amazon page…you get the […]

  3. […] can brand your bios anywhere: your author bio, social media bio, in your media kit, on your Amazon page…you get the idea. Don’t forget to use the visual offerings each social […]

Leave a Comment