Recently on #BookMarketingChat, we had the pleasure of discussing Pinterest with the brilliant Kate Tilton. Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips we chatted about to help you get started:
What type of boards and pins should I include?(I hear this question A LOT!)
The first thing I suggest is getting your list of keywords that you created for your author brand. Create boards based on those and add relatable pins.
Create a board for your blog posts, guest posts, featured articles and add pins that link back to your website.
TIP: Add a tweetable in the pin description for easy sharing!
Create boards relating to your book genre, writing inspiration, characters, playlists…anything that represents who you are and what you’re truly passionate about.
Other board suggestions: seasonal, holidays, hobbies, travel, animals, favorite quotes, favorite books/book shelf… Think about what interests you!
TIP: Watch out for “click-bait” pins. Some pins feature a great quote graphic, but the description is an advertisement for weight-loss pills or whatever.
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