Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost!
Common questions writers ask:
They also offer templates for various types of graphics: blank, quote, announcement, promotion, love, or outreach, so use one of those if that makes you more comfortable. Choose from a font style, size, placement, and boom, you’re done. Pablo will size it for you as well, for either Twitter, Facebook or Pinterest (basically landscape or vertical). Add a logo (e.g., your book cover), download it, or upload it to Buffer (they offer a free account) to schedule it in, or directly to your social media accounts. It’s quite seamless.
Below is an example of a quickie visual I made on Pablo from my current book Broken Places:
To learn how to get the most out of Canva, I suggest going through their free tutorials here. Their blog is terrific (even if you don’t use their program), and they offer a ton of great ideas for your platform. Go check it out!
Below is an example of a header Melissa created for me for #BookMarketingChat using Canva:
It’s worth noting that you can also use Photoshop or Adobe if you are that talented and want to show off (she says with no irony or jealousy whatsoever.)
Nope. Pablo is a free site. Canva is free for some items, and $1.00 for others. You can also join for a monthly fee or download their app.
I generally stick to what’s quick, fast, and easy because I’m a busy, so that’s quotes (mine and others) however, I like the idea of using visuals to tease an upcoming blog post, ask questions, share testimonials, comment or reply, or start a discussion on a topic. Visuals are also great for reminders — I do this a lot to remind people of chats (#SexAbuseChat and #BookMarketingChat) every week — particularly the time, day, and topic.
Here’s a great list of the types of visuals from Buffer with some of the science behind them.
Works in the public domain are those whose copyrights have expired, have been forfeited, or are inapplicable. Finding something on the internet does not mean it is in the public domain. This is important; just because you find an image on Google does not mean you have the right to use it on your blog. In fact, several bloggers and authors have found this out the hard way by being sued for large sums of money.
So what are we to do? Use royalty-free, attribution free pix instead, or pay for your pix from sites like ShutterStock or DreamsTime. Here’s a wonderful list from Buffer of 53 terrific sites with both free and paid options.
Pinterest and Instagram: Clearly, Instagram and Pinterest are purely visual channels, so that’s kind of a no-brainer. Create a visual and share it. Simple, right? Yea, not so fast.
Pinterest is actually a huge traffic generator for your blog, book, or service, but you need to learn how to optimize each picture to send traffic back to your blog, book, or service, and consistently share. Review these BadRedheadMedia Pinterest articles for more info on how to do just that.
Facebook: Facebook is still the behemoth — user upload up to 350 million photos every day (Source: Neil Patel) — so when it comes to sharing visual content, do not ignore this important channel. Be consistent and share visuals on both your personal and author page. Keep in mind that your personal account is not for sharing sales links (e.g., to Amazon), but more for quotes and questions of the day, etc.
Twitter: Twitter is a wonderful way to build relationships with readers, bloggers and reviewers, and visuals can easily go viral. This visual below has been shared almost 1.3K times on Twitter alone. On Pinterest, it’s been shared almost 1.4K times.
From a purely SEO perspective, here’s the biggest reason you want to be on Twitter, one which many authors and bloggers fail to realize:
“one of the best ways to get the Google’s crawlers to come to your website is by tweeting that page/link. You increase your chances by 70% that your content will get indexed in less than 1 hour after posting it on Twitter.” (Source: ShoutMeLoud).
I hope this gives you a good breakdown of the tools available and how easy it is to create visuals! Share your own experiences below and any tips I missed.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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