Many authors are intimidated by the thought of marketing their books. As I mention in this post on my blog recently, the concept of an author platform makes most writers run away or start talking to the dust bunnies in the corner.
The basic premise of book marketing is this: write great books that people want to read, then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. I self-pub’d my first three books and invested in those services through scrimping and saving. Now you can crowdfund. It’s doable.
If you’re traditional pub’d, you will still be doing the majority of your own marketing. This fantasy that your publisher will do everything for you is just that – why do writers think that they’ll just write in their office while sipping tea and petting their cat? Look at top writers like Rowling, King, Weiner, John Green (!) – they all do massive social media and online marketing.
I have an agent now and am published by a boutique literary agency out of NYC. While they do a small bit of marketing, I do 90%. My BadRedhead Media business clients are a mix of NYTimes bestsellers and successful indie authors, and they, too, are doing their own marketing (or well, hiring me to help them).
Sure, you can do anything you want. You can write and write and write. And you should — the best way to let people know about your books is to write the next one, and the one after that, and the one after that. Backlists are awesome.
However, will anyone purchase them and read them? That is an entirely different question. You must market your books so people can know about them. With 1,000 books released daily (Source: OutThinkGroup), how can a reader read a book they’ve never heard of? Additionally:
I’ve attached a lot of links as resources in this article (mine and others) for further reading. Additionally, make sure your book is as close to perfect before release to have the best possible chance at success!
The BadRedhead Media 30-Day Book Marketing Challenge is now available! Do you want to learn how to energize your book sales in a month? Then you need to buy this book.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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