Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life.
For podcast graphics, use Canva, a free design site (which I 100% love!). And for interview podcasts, use Skype, Zoom, or Livestream. You need a 1400X1400 (minimum 3000 X 3000 maximum) graphic art that shows up on iTunes, and a 600 X 600 visual for your mp3 file when people play it.
Due to the large size of podcast files, you’ll want to use a separate hosting site rather than posting directly to your website. Libsyn is a great choice for a podcast hosting site, plans ranging from $5- $75.00 depending on choice of features.
For self-hosted WordPress sites, check out the Blubrry plugin to add your podcast feed to iTunes.
To publish your podcast on iTunes, you’ll need to export the file as “AIFF.” Be sure to include tags and meta data (Google indexes podcasts, so using keywords whenever possible is a must do!).
Convert your file to MP3 to upload your podcast to Lisbyn or other hosting sites. Once it’s uploaded, use the published link to share via your own website.
To gain subscribers and advertisers, set up two to three social media platforms (Facebook page, Twitter, Instagram) with a matching hashtag for easier visibility. If you have a video podcast, consider uploading to YouTube as well.
Rachel suggests checking out these podcasts:
Go to http://podcastguests.com and register to be a guest.
Find Rachel Moore here because she’s awesome:
Check out #BookMarketingChat Wednesdays 6pm PST/9pm EST. Simply type in the hashtag to join!
Since January 2015, Melissa assisted authors in project management, book marketing management, and administrative assistance as the lead book manager with a hybrid publishing company.
Founding her own Author Assistance business Melissa Flick’s Author Services in 2016, Melissa is passionate about helping authors through the publishing and marketing process.
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