It’s hard for a lot of reasons. We want to create. We don’t want to be marketers. It feels weird and wrong to sell these stories that we’ve poured our hearts and souls into. We want to just write our books and leave the rest up to fate.
Sadly, it doesn’t work that way. At least not most of the time. For most of us, building an audience and learning how to interact with that audience is an important part of our job.
Medium also makes it so easy and intuitive for readers to share your posts via Twitter and Facebook.
You might be tempted to blog about your own fiction writing. Posting cover reveals and process logs and updates on your progress. The problem with that is that there are very few people who are interested in that. Especially if you’re a new or aspiring writer.
Ask yourself how many blogs like that you read.
You’re better off writing about all of the other things that make you awesome. Build a fan base for yourself not the particular book you’re working on.
I have a simple method for figuring out what to blog about. It involves asking yourself these four questions:
Make a list of answers for each one. Those are your topics. Think about things you can teach. Think about things you can learn, and write about as you go. Thinks about stories you can tell about your life or about your passions that other people will be interested in.
Remember that when you blog — and when you write books, for that matter — you are writing for your reader. Not for yourself. Write to draw your reader in, and they’ll want more. Give them ways to follow you. An email list sign-up form. Your social media links. On Medium you can start your own publication (I wrote about that here) where you can gain subscribers who are interested in you and your posts.
Be consistent. Teach your readers that they can rely on you. If you blog weekly, show up every week. If you blog daily, show up at least most days. Pay attention to what your readers are responding to and give them more of that.
Start doing that now and when you have a book ready to publish, you’ll have a fan base ready to receive it.
If you’d like step-by-step help getting started on Medium, check out my free course–Anti-Blogging for Creatives.
The Astonishing Maybe by Shaunta Grimes
Middle-schooler Gideon Quinton wasn't thrilled about moving with his family across the U.S. to nowhere Nevada right at the start of summer break. When he arrives to his new neighborhood, he notices there's a girl next door about his age ... and she takes him on (un-Quinton-like) wild, Hobbit-like adventures. For the reader, especially any adult reader, this story is heartbreaking.
A one-hour phone consultation about writing on Medium, (Valued at $150)
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Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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