3 Tips To Help You Contact Book Reviewers

3 Tips To Help You Contact Book Reviewers!    Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who:   Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre.   Let’s deconstruct.   DEMOGRAPHIC   Do you…

Read More

Why PRODUCT Is The Most Important Part Of Your Platform

Why Product Is The Most Important Part Of Your Platform    In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.   Today, I’m going to focus solely on the most important component: product.   Your book is your product.…

Read More

4 Top Tips for Creating A Spectacular Author Platform

4 Top Tips for Creating A Spectacular Author Platform, Rachel Thompson, BadRedhead Media @BadRedheadMedia

4 Top Tips for Creating A Spectacular Author Platform What is this platform thingy people keep talking about? Why do people use this term? Many authors are thoroughly confused by how to start marketing their work (whether it’s a blog or book – any genre). Let’s deconstruct. MARKETING PLATFORM According to well-known marketing definitions (and pulled…

Read More

10 Things I Wish I Had Known About Being An Author

10 Things I Wish I Had Known About Being an Author    When I first started writing my author blog (about four and a half years ago), I had NO idea the extent of marketing I would have to do once I published my first book. Now that I’m three books in (all bestsellers), I’ve…

Read More

Why Live-Only Interaction on Social Media Doesn’t Work

People who only live tweet are steadfast that the Twitter Police will arrest you if you don’t only interact live. Okay, kidding…kinda. Yet many of these people are quite zealous in preaching to people that if they schedule in ANYTHING AT ALL, they are DOING IT WRONG. I disagree and here’s why:    As someone…

Read More

9 Twitter Basics You May Not Know

9 Twitter Basics You May Not Know                   How long have you been on Twitter?   I’ve been on Twitter for, well, going on four years now. From the beginning, I sensed the enormous marketing potential with the platform, and that has only grown over the years.   In the last two years, I’ve…

Read More

The Top 6 Social Media Mobile Apps You Need Now

As someone who not only manages my own seven Twitter streams (my author @RachelintheOC, my business @BadRedheadMedia, four promo sites, and @MondayBlogs*), plus several other clients, I’ve had to find social media mobile apps to use on my iPhone that allow me to check in from wherever I am. Not only check in, but also…

Read More