PLEASE, DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!   In our current economy, the urgency to sell our product or service can overtake our ability to do most anything else. Financial obligations don’t just disappear the way many of our jobs, or prospects for business, have. Bills and taxes wait for no one. […]

VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW   I was lucky enough to be one of the 600+ people who attended the first (I’m sure to be annual) #OCSMS aka Orange County Social Media Summit this past Friday (see RachelintheOC.com blog for details).   I’d like to focus on some of the cool stuff […]

WHY I WON’T RETWEET YOU.     There are two main reasons I won’t retweet you.   1)    Are you presumptuous? 2)    Are you rude?   If you want a RT of your article or book link, and send it with a link on my stream or in DM, chances are I won’t.   (On […]

HAS TWITTER LOST ITS MOJO, BABY?   Or have you?   If you’ve read my last few posts or heck, read your stream lately (or listened to anyone on Facebook), it certainly seems so; what with the hackers, spammers, automation, and, as someone (whom I greatly respect) said recently in an article, ‘branding is ruining […]

Before you freak out, read the post. (Don’t worry, my mama raised me right.)    Michael Brenner talked this week about thanking people on Twitter and was kind enough to mention me personally and the article I wrote for Jorgen Poulsen and his site, Catalyst Partnership.   A nice fella commented here on my BadRedheadMedia […]

LINK REHAB. THE FIRST STEP: ADMITTING YOU NEED HELP.   People use links like crack on Twitter. Which is great! How else can we find out about all this cool, great stuff? Like charitable causes (seen Caine’s Arcade yet), art, amazing peeps, and yes, great books.   We, as authors, must promote our books. If […]

(*Please note: this post originally appeared in 2012. I now have three books out.) My two books were free for three days over Easter weekend. So were 4,999 others. So, how’d I do? Results: I had almost 50,000 downloads between the two and as I write this, A Walk In The Snark is #1 on […]

Many people who are new to Twitter are unaware of lists. Actually, I should amend that. They may be aware of them but are frightened and run away from them, scared they might bite or blow up.   In fact, in a survey of Twitter’s own employees, less than half used lists! And in the […]

THE TOP SIX REASONS NO ONE IS FOLLOWING YOU BACK   A very nice older man asked me recently on Twitter why people weren’t following him back.  I offered to look at his stream and see what I could see.   There were several things going on that were potential ‘turn-offs.’ He was a nice […]

In addition to writing, I’m also a social media consultant. Notice I don’t say expert, guru, or any of those goofy words #thankgod Here’s my deal: I started my blog back wow, now about four years ago in ’08. Mostly because like you, I had something to say. And after hanging all day with my […]