Category Archives for "Author Marketing"

 I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a Hollywood movie. I couldn’t be more thrilled for her. Here’s her story:    1)    Lorna, please share with us a little background about your bestselling […]

Invest In Your Book For Successful Sales    First, do no harm.   Or…sell a terrible book.   Okay, I’m not a doctor nor do I play one on TV. However, I am an author and I’d love it if every author (no matter HOW you’re published) took this oath.   Why? There’s so much […]

Goodreads Joins The Amazon Family. Now What? by guest, top reviewer and Goodreads expert, Naomi Blackburn.   Gotta say, I was a bit surprised to get a notice from Goodreads last week that it had been acquired by Amazon.  Let me say that again…Amazon purchased Goodreads. I’ll be honest with the readers of this post: […]

3 Tips To Help You Contact Book Reviewers!    Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who:   Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre.   Let’s deconstruct.   DEMOGRAPHIC   Do you […]

Why Product Is The Most Important Part Of Your Platform    In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.   Today, I’m going to focus solely on the most important component: product.   Your book is your product. […]

4 Top Tips for Creating A Spectacular Author Platform What is this platform thingy people keep talking about? Why do people use this term? Many authors are thoroughly confused by how to start marketing their work (whether it’s a blog or book – any genre). Let’s deconstruct. MARKETING PLATFORM According to well-known marketing definitions (and pulled […]

Please welcome guest Dr. Bojan Tunguz — theoretical physicist (think Sheldon but more normal), Hall of Fame Amazon TOP 10 reviewer, super nice guy I connected with on Twitter and Google+. Wise words for any writer, reader, or reviewer.  I have been writing reviews for Amazon for almost seven years. What started with a few […]

10 Things I Wish I Had Known About Being an Author    When I first started writing my author blog (about four and a half years ago), I had NO idea the extent of marketing I would have to do once I published my first book. Now that I’m three books in (all bestsellers), I’ve […]

Quick, fact-based post today on eBook success from publishing expert (co-owner of U-Publish) and author (Steal This eBook!) Danny O. Snow, who recently wrote a white paper for the New Communications Research think tank on 2012 eBook performance (and I’m beyond honored he quoted little ole me). Danny is a regular contributor to Publisher’s Weekly […]

I work with a lot of writers every day who, for one reason or another, are convinced that having a friend or family member review their book for spelling/grammatical errors is considered an edit. Here, Aussie editor and published author Ross C. Hamilton reviews the different types of edits and why each is important for […]