Author Marketing
This is Why Authors Shouldn’t Do it All by guest @evatopialit
What’s better? To be a jack of all trades or to specialize in a particular skill? Naturally, there are arguments for either choice depending upon the circumstance. Let’s say you’re an athlete and have suffered torn cartilage in your knee; you’ll want to consult with an orthopedic surgeon. After all, they’re experts at what they…
Read MoreHow Do I Know the Stats on Your Blog are Wrong? by @sugarbeatbc
Why Your Blog Stats Matter You work hard on your website or blog. You are trying to grow your audience. How do you know if what you are doing is working? It’s not unusual for me to hear the comment: “No one is commenting on my blog so there must not be much traffic.” My…
Read MoreHow Will an Author Platform Make You a More Successful Author?
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of…
Read MoreThis is the Reason you Need Writing Goals and How to Implement Them
“The greater danger for most of us isn’t that our aim is too high and miss it, but that it is too low and we reach it.” ~ Michelangelo Most writers (myself included) find it difficult to stick to any kind of a writing plan, especially as the year goes by. Well, let’s make a…
Read MoreThis is the Reason You Need to Create Visuals Now
Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost! In addition, Blog posts with images receive 94% more views than those…
Read MoreDifference Between BetaReaders and ARC Readers: What You Need To Know by @MelissaFlicks
Please welcome Melissa Flicks, my cohost for #BookMarketingChat, author assistant extraordinaire, and general whirlwind. Melissa explains the difference between betareaders and ARC readers, and why it’s important writers know the difference. During our latest #BookMarketingChat, we briefly touched on the topic of betareaders and ARC readers. Since we didn’t have time to discuss them in detail…
Read MoreThis Is The Reason Your Author Platform Impacts Book Sales
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board…
Read MoreHow Can #BookMarketingChat Help You Sell More Books?
Easy. Just by attending the chat each week on Wednesdays (6pm pst/9pm est), you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada. **I do not cover book creation in a marketing chat, however, I cannot stress enough that your book must be…
Read MoreHow to Start Using Hashtags Effectively Right Now!
Twitter didn’t invent hashtags. Social media doesn’t lay claim to own them. If you’re one of those people who believe hashtags should still be referred to as the number sign, have ruined language, or should only be used in music, then move along. This article isn’t for you. You’re not my demographic. I’m here to…
Read MoreWhich Social Media Channel Sells The Most Books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag). Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because…
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