Category Archives for "Social Media"

In my new series on answering YOUR questions, Morgan Dragonwillow asks: If you could be only on one, Facebook or Twitter, which would you choose and why? Well, it all depends on what your goal is. Want to build relationships AND improve your overall SEO (Search Engine Optimization)? Twitter. Want to build relationships but are not all […]

When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important […]

Kerry Gans asked, Today, I am going to not only discuss the basics that we all know about, but I am going also going to talk about some sites that authors may not be familiar with: Snapchat, Pinterest, and Instagram, which are considered to be soft marketing outlets. The basic social media sites include Facebook, […]

Previously I talked about how to grow your Pinterest followers, but how do you connect your website and Pinterest for the best results? Use a Business Account If you are just starting out, go here to create your business account. As an author your business type is “Public Figure.” If you already have a personal […]

Nanea Hoffman asks “How to measure reach on various social platforms. What is the best way to do this?” The Author CEO, Naomi Blackburn, explains social media ROI. , but don’t fret, it isn’t impossible. There are several tools authors can use to identify the impact of their posts or their visibility in the market. The […]

LB Dunbar (@lbdunbarwrites) asks “Where to find potential readers…is it really FB, Twitter, FB groups?” AuthorCEO Naomi Blackburn explains.  One word…YES! Let’s break it down. One of the things I tell every client is that being an indie author (heck, any kind of author) is a business. To be successful a business must have visibility. […]

  I’ve talked about how to engage readers on Pinterest, but how do you grow your following and interactions? As Rachel says, let’s deconstruct! Pin regularly. If you want to increase your presence on Pinterest, you must be actively pinning. Actively pinning means daily pinning, which can seem daunting, but here are a few ways […]

So, Facebook has been in the news AGAIN! This time for making what some people seem to think are HUGE changes to the platform. I’ve read a few blog posts that have suggested Facebook is going to make people pay for their business pages. This is simply not the case, as you can see in […]

In my social media training work I come across a lot of authors who do not know what to share on social media. Many of these authors fall to sharing just articles they like or promotional messages of their books. There is a better way. After consistency, variety is the key to social media success. […]

Last month BadRedhead Media contributor Naomi Blackburn covered one method of using Youtube in a book marketing plan, but how can authors use YouTube in their author platform? Welcome to vlogging, a combination of video and blogging. Reasons why you may vlog: It is a break from writing. Although writing is a passion of most […]