Category Archives for "Social Media"

  (This post originally appeared on Girlfriends Book Club. Republished with permission.) I’m often asked this question, as both a successful author and book marketer, and my answer is always the same: don’t use social media to sell books. [share ]Social media is social, not selling[/share]. If you plan to sell a whole bunch of […]

Peter M. Olsen asked, “Do more social media accounts oversaturate the product, or in my case, me?” which got me thinking about how we choose our social media channels. With new social media channels popping up every day, knowing the ‘why’ behind our choices is more vital than ever. Why most people choose a social […]

Several weeks ago Rachel asked me to write a post outlining the reasons WordPress is the best choice for your blog or website. My opinion about WordPress is based on my years of experience working with this program, the success I’ve had with it and the research I’ve done on it. This post is directed […]

In my new series on answering YOUR questions, Morgan Dragonwillow asks: If you could be only on one, Facebook or Twitter, which would you choose and why? Well, it all depends on what your goal is. Want to build relationships AND improve your overall SEO (Search Engine Optimization)? Twitter. Want to build relationships but are not all […]

When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important […]

Kerry Gans asked, [share ]“How can an author find an online audience?” [/share]Today, I am going to not only discuss the basics that we all know about, but I am going also going to talk about some sites that authors may not be familiar with: Snapchat, Pinterest, and Instagram, which are considered to be soft […]

Previously I talked about how to grow your Pinterest followers, but how do you connect your website and Pinterest for the best results? Use a Business Account If you are just starting out, go here to create your business account. As an author your business type is “Public Figure.” If you already have a personal […]

Nanea Hoffman asks “How to measure reach on various social platforms. What is the best way to do this?” The Author CEO, Naomi Blackburn, explains social media ROI. [share ]Marketing is one of the most difficult areas to measure ROI (return on investment)[/share], but don’t fret, it isn’t impossible. There are several tools authors can use […]

LB Dunbar (@lbdunbarwrites) asks “Where to find potential readers…is it really FB, Twitter, FB groups?” AuthorCEO Naomi Blackburn explains.  One word…YES! Let’s break it down. One of the things I tell every client is that being an indie author (heck, any kind of author) is a business. To be successful a business must have visibility. […]

  I’ve talked about how to engage readers on Pinterest, but how do you grow your following and interactions? As Rachel says, let’s deconstruct! Pin regularly. If you want to increase your presence on Pinterest, you must be actively pinning. Actively pinning means daily pinning, which can seem daunting, but here are a few ways […]