How To Tweet Without Being An Annoying Spammer

HOW TO TWEET WITHOUT BEING AN ANNOYING SPAMMER   People ask me frequently how to get the word about their books or business without spamming (sending out repeated self-promotional links).   I’ve written about this before on 25 WAYS TO PROMOTE YOUR BOOK WITHOUT CONSTANTLY SPAMMING LINKS, so I suggest reading that first.   Let’s…

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TOP 5 REASONS BLOGGING IS CRITICAL TO YOUR SUCCESS!

5 REASONS BLOGGING IS CRITICAL TO YOUR SUCCESS    I’ve been blogging since 2008. I even based my first book, A Walk In The Snark, on essays originally written on the blog. For me, blogging was (and still is) my very own place to do or say what’s on my mind.   And there’s always…

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BRANDING ISN’T YOUR BEST FRIEND: IT’S YOUR NEW LOVER

What is branding?    I’m asked this question a lot by authors.   It sounds painful and scary, doesn’t it? Well, I’m here to tell you it’s not and you’re probably already doing it.   Have you identified your genre? Sure you have! Do you have topics you’re passionate about? Of course you do.  …

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TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)

TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)    I’m just home from #BEA12 (Book Expo America 2012) in New York City and I’d like to share with you a few insights and observations (beside the fact that their WiFi sucked):   1)   WHY INDIES MATTER was the first panel discussion I attended, hosted by…

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YOU ARE BORING AND YOUR BLOG PUTS ME TO SLEEP

YOU ARE BORING AND YOUR BLOG PUTS ME TO SLEEP   Are you boring?   I don’t mean in a ‘my personality sucks, I need a makeover,’ kind of way. (You’re on your own there.)   I mean, why should we click on your blog posts? Leave a comment. Follow you on social media?  …

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PLEASE: DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!

PLEASE, DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!   In our current economy, the urgency to sell our product or service can overtake our ability to do most anything else. Financial obligations don’t just disappear the way many of our jobs, or prospects for business, have. Bills and taxes wait for no one.…

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VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW   I was lucky enough to be one of the 600+ people who attended the first (I’m sure to be annual) #OCSMS aka Orange County Social Media Summit this past Friday (see RachelintheOC.com blog for details).   I’d like to focus on some of the cool stuff…

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WHY I WON’T RETWEET YOU

WHY I WON’T RETWEET YOU.     There are two main reasons I won’t retweet you.   1)    Are you presumptuous? 2)    Are you rude?   If you want a RT of your article or book link, and send it with a link on my stream or in DM, chances are I won’t.   (On…

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