Posts Tagged ‘author branding’
This Is Why Credibility Forges a Strong Brand by Guest @Charli_Mills
In October of 1983, my husband jumped into a war zone known as Urgent Fury. As far as battles go, the one for Grenada barely registers. In fact, the US government declares 1983 as part of a “non-combat” era. However, the reputation of my husband’s elite unit of US Army Rangers earns him respect regardless…
Read MoreHow To Win At The Game Of Book Marketing by guest @Charli_Mills
My suitcase on wheels clacked behind me as I followed my boss’s determined strides. Like most business trips with her, we traveled frugal and opted to walk to our hotel from the airport. She opted. In fact, this trip was all about her wanting to leave a legacy for her thirty-plus years as general manager…
Read MoreThis is Why Your Author Branding Matters More Than You Think via @BadRedheadMedia #Branding
At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book. It’s even become a running joke at this point with my chat community as if they’re…
Read MoreThe Reasons Branding Confuses You and How To Fix That Right Now
Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful. What Do You Think Branding Is? In talking with…
Read MoreThis is How to Use Snapchat for Book Marketing and Author Branding by @MelissaFlicks
Exactly what is Snapchat? Simply put, Snapchat is a mobile messaging app in which the format consists of short-form photos and videos. You can send your “snaps” to friends or add them to “stories.” How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s,…
Read MoreBranding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
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