Tag Archives for " author "

What’s an author platform, anyway?Let’s break it down!When I first started in the publishing industry over ten years and seven books ago, the nebulous concept of an author platform sounded like a vague box of ‘things’ a writer would buy at the Invisible Writer Internet Store. “Want the deluxe package?” an oily salesman with an […]

When asked how much money they want to make from their writing, most writers would probably say, “As Much As Possible!” But there are consequences to that answer that you may not have thought about. Being more precise about your desired writing income can make the difference between enjoying a long and successful career and […]

Choosing colors for an author website can be daunting. I should know (I’ve built more sites than I can count). The colors on an author website need to send an important message to visitors, telling them what you write about, while at the same time bringing the visitor’s attention to the more important parts of your […]

Building your brand plays a surprisingly important role in your author business. Every time someone sees your name, lands on your website, reads your book, or listens to you speak, you’re reinforcing what you want them to know about you and your work. Your author brand is the cornerstone of your writer platform and pivotal […]

As my mom always told me, “When you assume, you make an ass out of you and me.” By Shannon McGuire, COO & Co-Founder of Geniuslink.   We all have our preferences, both in real life and with reading. I refuse to order toilet paper from Amazon. And, while I want to be a Kindle […]

Please welcome my fabulous author assistant, Emilie Rabitoy, aka TheRuralVA. I decided to hire an author assistant a few years ago when the reality of writing books, marketing my work, being a single mom, and running my business became overwhelming. I drove myself crazy and couldn’t accomplish any of my goals. A female mentor sat […]

As authors, we talk a great deal about fears and insecurities. About how we worry our work isn’t good enough, that we will be judged badly and receive harsh and very public criticism in the form of bad reviews. We talk about mindset and having the grit and determination to keep going when imposter syndrome […]

I’m pleased to welcome Paul Geiger, professional speech coach, voice artist and performer, and now author of Better Business Speech: Techniques and Shortcuts for Public Speaking at Work, to the blog today to discuss top ways to talk about your book, whether in real life, interviews, conferences — and some general public speaking tips we can […]

Twitter is a terrible selling channel… IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing […]

It’s crippling, isn’t it, the self-doubt and anxiety? That feeling you get when you tell someone you’re an author. What a fraud. Who are you to call yourself an author? Sure, you’ve written and published a book, heck it’s even got a few good reviews, but you’re not like a real author, not like J. […]