Tag Archives for " book promotion "

Are you failing at book marketing? You’re not alone. I hear this from authors daily. I’ve gleaned a lot of information on author behavior over the years and especially with the free 30-day book marketing challenge I started on a year ago last February (if you missed out, you can purchase the book which has […]

  If your book marketing plan is: “Well, it can’t hurt to ask,” as you inundate someone’s PM, DM, or email with “Buy my book!” (aka ‘drive-by’) spam, I think you’ll agree with me when I say, you can do better. You’re not only annoying people, you’re potentially headed for account suspension or worse, fines. […]

What differentiates authors who succeed from those who don’t? It’s a secret you already know: Do the work. There’s no getting around it, and for those of us who love what we do, we don’t want to! We are fascinated by the process of writing and publishing, sales and marketing, and really anything that has […]

Updated 2/10/2020 Must I Market? I’m asked this a lot and I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who […]

*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of […]

Promotion, as an author, is a lot of hard work. Particularly as an indie writer, it can be very difficult to stand out on social media and grab potential readers’ attention. But, if you have a good tool to help you manage your social media, you can not only save a lot of valuable time […]

When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing, […]

Recently on #BookMarketingChat, we had the pleasure of discussing Pinterest with the brilliant Kate Tilton. Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips we chatted about to help you get started: What type of boards and pins should I […]

*This post is not sponsored by, nor does it contain affiliate links to, Buffer. I just think they’re awesome.* Many authors, both newbies and published, find managing their author platforms on social media overwhelming. And it can be! There are a lot of social media channels – each one important for an author to be […]

Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost! In addition, Blog posts with images receive 94% more views than those […]