Posts Tagged ‘Branding’
Here Are 10 Top Tips For Hosting Twitter Spaces!
Are you confused by this whole ‘social audio’ concept? Let’s Dig In. What Is Twitter Spaces Again? Have you heard of ‘social audio’? Before you say no, I bet you have. Clubhouse started during the pandemic and lit a fire under Twitter with this mission: How can we employ the same tactics as Clubhouse but inside the Twitter…
Read MoreThe Most Common Mistakes Writers Make Building Their Brand by Guest @WriterPlatform
Building your brand plays a surprisingly important role in your author business. Every time someone sees your name, lands on your website, reads your book, or listens to you speak, you’re reinforcing what you want them to know about you and your work. Your author brand is the cornerstone of your writer platform and pivotal…
Read MoreHow to Set Your Author Website Foundation by Guest @BookWorksNYC
The Insider’s Guide to Author Websites: Set Your Foundation An author website is the foundation upon which you build your platform. We asked BookWork’s Web Lead, Tyler Doornbos, to share his insider’s perspective on what that should entail… (Adapted from The Self-Publisher’s Ultimate Resource Guide created by BookWorks founder Betty Kelly Sargent and Joel Friedlander,…
Read MoreWhy Writing Your Truth Is an Effective Marketing Strategy by Guest @JackieCioffa
What Is An Effective Marketing Strategy Anyway? When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills…
Read MoreThree Reasons Why Branding Shouldn’t Make You Lose Your Mind by Guest @CStreetlights
If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I don’t want to become just a logo who writes…
Read More5 Book Marketing Myths To Explode Now By Guest @SmartAuthors
There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit…
Read MoreHow To Strategically Build A Brand Experience By Guest @Charli_Mills
Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand…
Read MoreThis is Why Your Author Branding Matters More Than You Think via @BadRedheadMedia #Branding
At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book. It’s even become a running joke at this point with my chat community as if they’re…
Read MoreHere are the Best Practices with Keywords by guest @evatopialit
We all know that Amazon lets you plug in keywords — seven to be exact — in order to help readers find your books. But, did you know that the manner in which you combine those keywords will have a dramatic effect on your book’s discoverability? Here are some best practices with keywords that you…
Read MoreHow to Create and Market your Author Platform FREE
Last year around this time I was starting up my new author assistant business. I dove headfirst into purchasing a brand logo, a new website, opting for paid versions of various sites that, to me, were a *must have*. I set up Facebook Ads and ran giveaways right off the bat in hopes of…
Read More