Tag Archives for " Marketing "

Marketing is a challenge for writers because marketing a novel is different from marketing a product. A core tenet of good marketing is to show how your product solves a problem, but with novels, the “problem” isn’t so cut and dry. Maybe it’s boredom, maybe it’s a love of reading, maybe it’s to entertain. “I […]

While every author is familiar with Amazon and Kindle, many aren’t familiar with Amazon’s affiliate program, officially known as Amazon Associates. Becoming familiar with the Amazon affiliate program is an important way to get insights into your own marketing, and can help you earn some additional money for promoting your books. Sounds amazing, right?​​​​​ What […]

By the time I was ready to publish my first novel, I knew I needed to start thinking about marketing too. But I was scared. I felt like a young child daring to reveal her precious art to the whole world. I was small and they were huge. And their response mattered a lot. How was I going […]

Unpublished writers often want to know if they need an author platform in order to be published. As with so much in the publishing business, the answer is yes and no. Or no and yes, depending on your point of view. We live in an age where anyone with a computer and an internet connection […]

  Do you remember when Marie Kondo burst into our lives with her compelling bestseller, The Life-Changing Magic of Tidying Up? The thrill of decluttering swept through many of us, as we experienced the pleasure of keeping only the physical possessions that “spark joy.”       But what about your book promotion? Have you […]

Marketing, Marketing, Marketing Book marketing can feel overwhelming – even for me and this is what I do for a living. For this reason, I started #BookMarketingChat about four years ago – to help writers learn not only how to use social media (that’s in my book), but also how to use it specifically for book marketing. […]

All the experts these days seem to focus on “growing your list,” as part of your author platform. That’s the primary message – bigger and bigger numbers seem to be the most important thing. How many email addresses can you gather up to proudly show off? Is this accumulation of numbers of readers an exercise […]

What Is An Effective Marketing Strategy Anyway? When Bad Redhead Media’s Rachel Thompson reached out to me to write a post about promoting and marketing my books, my immediate thought was is she kidding? I have been an avid follower and fan of Rachel for nearly a decade, trying to emulate her badass self-publishing skills […]

Do you know what harder working links are and how they can help you with your marketing and even sales?   As an author, you hear about a lot of great ways to maximize your income from your published work. Unfortunately, most advice around implementing new, or optimizing existing revenue is somewhat time intensive and […]

If you’re like me you were probably resistant to the ideas of “branding” or “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I don’t want to become just a logo who writes […]