Posts Tagged ‘Marketing’
The Why and How of Developing a Blog Strategy by @nblackburn01
In my continuing series where I answer questions asked by YOU (in this case, this question comes from writer Camela Cami Thompson), staff writer Naomi Blackburn takes on ‘What is a blog strategy and is it important for authors to have one?’ Thanks Camela for a fab question! Here you go…. I am always…
Read MoreHow Much Can Hybrid Authors Make? by guest @steenaholmes
There have been a few posts lately regarding how much Indie Authors should expect to make. Have you taken time to read them? You should – they are eye-opening and very insightful. The main theme you’ll hear is that this isn’t a get-rich-quick scheme and despite the large volume of books now available today for…
Read MoreTarget Marketing for Authors – Email Marketing by guest @jimmoorman
Please welcome back to the blog marketer and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing email marketing. If you’re like me, you siphon through a dozen or more “spam” emails every day. Some are emails to which I’ve subscribed and many others are unsolicited. A few, however, are emails…
Read MoreWish you had a few extra hours in the day? Hire an author assistant! by guest @K8Tilton
I asked my assistant Kate Tilton to write about why authors should hire an author assistant. People think having an assistant is an outrageous expense and I asked Kate to explain what all an author assistant does and how that helps authors. __________________ Have you ever wished you had a few extra hours in the…
Read MoreTaking Aim With Targeted Mailing Campaigns by guest @jimmoorman
Please welcome back to the blog marketer IRL and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing targeting. My last article on target marketing focused largely around working to discover to whom you’ll be selling your books. What demographic or group of people will be the ones interested in…
Read MoreHow To Effectively NOT Sell Your Book
How To Effectively NOT Sell Your Book Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and sales: Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you…
Read MoreWhat’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today. The question should not only be that, but also: how do I ensure I get the most sales when I do…
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